A New E book About Elon Musk Is Making Me Rethink His Grasp Plan For Social Media

Who precisely is Elon M. Musk?

Current e book provides a really nicely written reply to this query.

Elon MuskWalter Isaacson has written a e book that’s each enlightening and revealing. It’s good. It got here out on September 12, and I’m already about midway into the e book, which clocks in at a hefty 688 pages.

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I received’t spoil any revelations from the e book in case you plan to learn it, particularly the elements about his household dynamics or the early chapters about his life earlier than changing into the richest individual on the planet. Any biography which dwells too closely on the early years of a household’s life tends to bore me. You need to examine “the great things” that made somebody well-known. With this e book, from the opening chapter onward, you get an inside peek into Musk’s childhood.

The e book is extremely detailed in relation to his inside world — you begin to perceive what makes him tick. The e book is sprinkled with quotes from mates, his household, and Musk, which add authenticity to the occasions described. However what retains you studying your entire time is the fascinating psychology of this world-famous entrepreneur. He’s a genius. Isaacson stated that he was a really random individual.

Within the e book, there’s a story in regards to the beginnings of SpaceX. It tells how they started testing their rockets. It used launchpads in California initially, however then Musk all of a sudden determined he didn’t need to look forward to the federal authorities to complete its personal launches. Musk shipped rockets from California to Kwaj, however this was a nasty thought as a result of its remoteness and different components.

For a second, I needed to pause and replicate on that. Isaacson describes the way you begin an infinite firm, SpaceX. impatienceYou resolve, as an alternative of launching rockets half manner the world over. Musk and his entourage questioned this determination on the time.

It was a brief leap from the previous to now. In accordance with Wall Road JournalMusk took a number of unplanned selections in relation to Twitter. Musk fired individuals, modified the corporate identify and now would possibly cost a subscription price. Isaacson paints an image of somebody who’s extremely random, and the way that’s irritating to everybody round him. He’s abrupt and makes rash selections on a dime, like shifting these rockets.

However but.

Isaacson describes the profitable first SpaceX launch as nicely and means that there shall be extra to return. I haven’t learn far sufficient to know this from the e book, however clearly Musk additionally turned Tesla right into a dynamo.

All of this has brought on me to rethink Musk’s grasp plan for X. The corporate that was previously referred to as Twitter. Musk, like the opposite tech geniuses who got here earlier than him within the discipline of expertise, is all the time stirring up the pot. It appears he likes it this manner. When there’s a good move to be made about retaining model integrity with Twitter, he does the other and randomly decides to dump the model. He all of a sudden decides to cost for an app that most individuals wouldn’t pay to obtain. He isn’t going to attend to construct X into one thing value a subscription.

I actually don’t suppose any of it will work. X is ripping off customers from left to proper. It’s nearly like Musk prefers to fail as a lot as doable after which see what occurs.

Many of those early rockets have been destroyed. Twitter’s personal implosion is occurring. May it’s that this was all the time the intention? At this scale of disruption, innovation all the time includes drama.

I’m rethinking every part about his technique. He’s purposefully blowing up Twitter, perhaps as a option to see what’s left and who remains to be . As I found within the e book, he’s somebody who likes to create chaos and confusion after which see what’s nonetheless standing, and he all the time has.

Earlier than, it labored. It labored earlier than. Let’s wait and see.