The UK Promoting Export Group (UKAEG) and the Division for Enterprise and Commerce (DBT) are setting off for La Croisette, becoming a member of forces to showcase UK promoting at Cannes Lions (June 19 – 23). There will probably be two commerce missions, together with one for Cannes newbies, providing providers starting from artistic, e-commerce, B2B, AdTech, manufacturing, social, media, immersive, occasions, and sports activities advertising and marketing.
This follows UKAEG’s largest commerce mission but at SXSW in Austin, Texas the place over 10,000 attendees heard from 93 audio system representing UK promoting.
Purposes to hitch the commerce missions are open till Might 30.
DBT spokesman David Moody says: “The Division for Enterprise and Commerce recognises the worth of the UK’s artistic sector as confirmed by the latest document exports figures of £15bn in promoting and market analysis providers (ONS knowledge from 2021). The figures highlighted a robust rebound from 2020 and represented a 32.5% enhance in year-on-year progress.
“The UK’s long-established experience in managing world manufacturers throughout a number of markets helps our place as a gateway location for corporations seeking to go world while pondering native. A presence at Cannes Lions offers our most artistic and cutting-edge corporations the chance to indicate the world’s consumers that the UK is the go- to put to spend money on creativity.”
Promoting Affiliation CEO Stephen Woodford says: “Because the UK consultant for Cannes Lions, we’re proud to be launching this commerce mission, which is one other instance of the implausible partnership we have now with our DBT and our business supporters.
“Cannes Lions is likely one of the finest locations to do enterprise internationally as we put together to safe the subsequent decade of our business’s export progress, following our document exports figures from 2021. We would like our business to be represented in probably the most creatively efficient, progressive and sustainable approach attainable.”
The commerce mission is sponsored by Clear Channel UK, TikTok and BENlabs.
