Accenture Tune appears to be lastly getting its act collectively because it welds collectively a giant inventive community on high of its raft of digital companies and now it’s gained Stellantis’ world Peugeot account after a aggressive pitch. The enterprise was previously with Omnicom.
Peugeot head of promoting Phil York says: “Over the previous couple of years, we’ve seen dramatic and quick unfolding step-changes within the automotive business and buyer expectations.
“This speedy tempo of change requires daring thinkers, and we’re thrilled to be partnering with Accenture Tune to assist us on our journey of transformation right into a 100% electrical model that units new benchmarks for alluring design, driving pleasure and tech.”
Accenture tune’s David Droga says: “Collectively, Peugeot and Accenture Tune purpose to do one thing new and totally different. Peugeot has an thrilling alternative within the electrical class to outline their services and products with a particular and human strategy, emotionally connecting with a brand new technology of drivers.
“I consider our tech-powered creatively pushed mannequin that’s fuelled by our collective ambition will assist Peugeot within the imaginative and prescient of turning into a real tech mobility firm.”
Peugeot isn’t a simple one: in some way it lacks the attraction of Volvo and its German rivals. Most EV adverts actually are a case of the tasteless main the tasteless, with the know-how getting in the best way of any sort of human attraction.
This can be a huge alternative for Accenture Tune (which incorporates Droga5) to point out it may possibly change issues for a giant world model. “Tech mobility firm” sounds a bit worrying although. Aren’t they vehicles?
