Influencer advertising and marketing is formally having its second—and it’s not slowing down. With the {industry} set to develop from $24 billion in 2024 to over $32.55 billion by subsequent 12 months, it is clear that manufacturers, particularly within the hospitality sector, are placing their cash the place the social media magic is. Accommodations and resorts, as soon as hesitant, at the moment are throwing hefty budgets at influencer campaigns to draw vacationers and increase model recognition.
What’s much more thrilling? Gone are the times of fleeting partnerships. Now, it’s all about authenticity and constructing long-term relationships with influencers who can seamlessly combine a model into their lives and feed. With Instagram, TikTok, and new platforms rising, manufacturers are diversifying their attain, as a result of one algorithm change can shake issues up quick.
However how do luxurious manufacturers guarantee they stand out on this quickly evolving area? Take Belmond, for instance. Their current influencer marketing campaign turned the world’s most iconic locations into a worldwide journey dream—and the outcomes? Effectively, they communicate for themselves.
Able to learn how they did it? Preserve studying to see how influencer collaborations are shaping the way forward for lodges and resorts!
1. Belmond’s Grand Tour: A Luxurious Journey to Influencer Stardom
When luxurious meets influencer advertising and marketing, the result’s nothing in need of magical. Belmond, a famend identify in high-end journey, teamed up with The Goat Company to take Instagram followers on a worldwide voyage.
From the sunrises at Machu Picchu to elegant prepare rides aboard the Venice Simplon-Orient Specific, this marketing campaign wasn’t nearly exhibiting off lovely locations—it was about constructing a model story that may stick within the minds of thousands and thousands.
Belmond’s problem was clear: improve model consciousness throughout Instagram and seize the eye of luxurious journey aficionados. Goat’s technique? Deliver influencers on a whirlwind tour throughout the Seven Wonders of Belmond, choosing seven top-tier influencers from the worlds of journey, pictures, and luxurious. These social media professionals obtained a present nobody may refuse—a totally curated itinerary, experiencing one of the best Belmond needed to provide in locations like Venice, Brazil, and South Africa.
Every influencer was tasked with not simply snapping photos however creating compelling, shareable content material. They didn’t simply put up on their very own feeds; they created extra content material for Belmond’s social channels, making certain the posh model reached even additional.
It was a masterclass in collaboration—consider it like assembling the proper playlist, however for international locations.
The Outcomes: Numbers Converse Louder Than a Luxurious Suite View
The affect was virtually as grand because the locations themselves. The marketing campaign produced over 277 high-quality social property, which flowed seamlessly into Belmond’s social ecosystem. However let’s speak stats—as a result of, properly, these numbers are chef’s kiss.
In simply seven weeks, Belmond gained over 22,000 new followers. The marketing campaign additionally drove 24,000+ clicks by way of paid social, that means it wasn’t simply engagement—it was measurable site visitors. Oh, and did we point out the 37,000+ sticker faucets to Belmond’s Instagram deal with? Clearly, individuals had been desperate to be part of this opulent journey.
2. Wiki-Woo’s Ibiza Takeover: How Gifted Turned Summer time right into a Social Media Fling
On the subject of making a buzz in one of many world’s best luxurious locations, Wiki-Woo Ibiza knew they wanted greater than only a fairly resort. They wanted an influencer advertising and marketing marketing campaign that may match their daring, art-deco vibe and lay the muse for an unforgettable summer time. Enter Gifted—a strategic partnership that gave Wiki-Woo’s Ibiza launch the viral spark it wanted.
Wiki-Woo’s purpose was easy: they needed to achieve an enormous viewers by way of influencers who weren’t solely well-connected however really resonated with the resort’s energetic, community-driven spirit. Gifted rose to the event by giving Wiki-Woo entry to a curated group of influencers that match their model like a neon-pink glove.
With Gifted’s opt-in method, influencers didn’t simply join a paycheck—they actively selected to collaborate with Wiki-Woo, making certain real enthusiasm behind every put up. Gifted’s Collab Briefs set clear, achievable expectations, whereas the platform’s analytics instruments made monitoring efficiency a breeze.
The outcome? An influencer-driven marketing campaign that felt as seamless as a poolside cocktail at sundown.
The Marketing campaign: Numerous Influencers, One Epic Ibiza Vibe
Gifted’s influencer choice was as eclectic as Ibiza itself, with a mixture of high-energy social media stars who introduced their very own twist to the Wiki-Woo story.
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@oharaingrid (33M followers) introduced her signature mix of luxurious and humor to the marketing campaign, showcasing Wiki-Woo’s geometric poolside and buzzing nightlife in a means that engaged her thousands and thousands of followers throughout Instagram and TikTok.
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@romani, a musician and actuality TV star, used his 300K followers to introduce Wiki-Woo to Hollywood’s cool crowd, mixing the worlds of music and journey in a means that sparked intrigue and pleasure.
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Chris Board, an NFL linebacker, added a contact of athleticism to the marketing campaign, positioning Wiki-Woo as the proper getaway not only for influencers, however for high-profile athletes as properly. His followers? The epitome of luxurious meets sports activities.
The Outcomes: Wiki-Woo’s Ibiza Debut Shakes Up Social Media
The outcomes had been as daring as Wiki-Woo’s design. The marketing campaign generated lots of of 1000’s of views, and due to the influencers’ various audiences, Wiki-Woo reached a number of demographics. From luxurious journey fans to popular culture fanatics and sports activities aficionados, the resort’s vibrant vitality unfold far and vast.
With the flawless execution by Gifted, Wiki-Woo wasn’t simply one other resort in Ibiza—they turned the place to be, securing genuine publicity and engagement that can reverberate all through the summer time season. If the purpose was to make waves in Ibiza, properly, mission achieved.
3. Solar Siyam Resorts Takes the Maldives by Storm with HypeAuditor’s Information-Pushed Technique
Whenever you’re operating a worldwide hospitality model like Solar Siyam Resorts, the competitors is not simply the resort down the seaside—it’s each resort on Instagram attempting to promote the dream of an ideal trip.
In a market just like the Maldives, the place sand, sea, and luxurious blur right into a blissful blur of white sands and blue waters, standing out requires extra than simply beautiful visuals. Enter HypeAuditor, the influencer analytics powerhouse that helped Solar Siyam Resorts flip its Instagram recreation from good to island-level nice.
Solar Siyam had a transparent mission: develop its Instagram following throughout a number of properties in two prime places. Sounds straightforward sufficient, proper? Effectively, whenever you’re managing a number of resorts, focusing on various audiences, and coping with influencer noise, it will possibly get a bit tough. That’s the place HypeAuditor’s highly effective toolset got here into play.
With HypeAuditor, Solar Siyam did not simply decide influencers primarily based on their follower rely. No, they had been smarter than that. They leveraged HypeAuditor’s viewers analytics to rigorously vet influencers, making certain that they had been reaching the fitting eyeballs. By analyzing components like geographic distribution and follower high quality (goodbye, bot farms!), Solar Siyam was capable of collaborate with influencers whose followers truly mattered.
To not point out, they used HypeAuditor’s fraud detection capabilities to keep away from any influencer-related mishaps. As a result of nothing screams “crimson flag” like a excessive engagement price, however 90% of these feedback are in Cyrillic script. However with HypeAuditor, Solar Siyam had confidence that their collaborations had been genuine and impactful.
The Marketing campaign: Influencers, Giveaways, and Island Vibes
The technique wasn’t nearly partnering with influencers—it was about ensuring the fitting collaborations led to significant development. Solar Siyam used giveaways strategically, not as a “prefer to win” afterthought, however as a key driver of engagement. By choosing influencers who genuinely linked with their target market, Solar Siyam ensured that its Maldives magic wasn’t simply seen; it was shared.
Because of HypeAuditor’s detailed reporting, Solar Siyam may monitor the success of those collaborations in real-time. Changes had been made, methods tweaked, and development stored accelerating. This wasn’t a blind leap of religion; it was a calculated, knowledgeable technique that paid off.
Solar Siyam Resorts has seen a gradual improve in followers throughout all their Instagram accounts, with development persevering with at a robust tempo. Their collaborations with rigorously chosen influencers, backed by information and insights, led to sustained engagement and significant attain.
4. Staycation Sensation: How Staybridge Suites Turned Bangkok’s Trendiest Hotspot for Hong Kong’s Cool Crowd
For resort and resort manufacturers trying to entice the younger, energetic jetsetters, you want greater than only a cozy mattress and a handy location—you want a full-on influencer-powered expertise. That’s precisely what IHG’s Staybridge Suites® Thong Lor delivered in this vibrant marketing campaign that tapped into the center of Hong Kong’s hip crowd. Consider it as the proper mix of Bangkok’s stylish Thong Lor neighborhood and just a little Instagram magic.
Staybridge Suites Thong Lor’s purpose was to place itself because the go-to lodging for younger Hong Kong {couples} trying to expertise Bangkok’s nightlife, fashionable cafes, and boutique procuring.
And, after all, the resort had to do that in a means that felt as contemporary and easy as an Instagram story from a rooftop bar. So, IHG tapped into the magic of influencer advertising and marketing, bringing on board 5 Hong Kong-based influencers who stay and breathe journey, life-style, and meals—simply the varieties of content material that resonate with their viewers of mid-20s to early-30s trendsetters.
With the assistance of MCN Asia, the marketing campaign focused influencers whose followers matched the younger, energetic, experience-seeking demographic IHG needed to achieve. These influencers didn’t simply put up in regards to the resort; they lived the Staybridge expertise, showcasing its key promoting factors in an genuine, visible means.
The Marketing campaign: A Image-Good Staycation
The marketing campaign’s focus was clear: spotlight the resort’s spacious, apartment-style suites, its Instagrammable pool scene, and its prime location within the coronary heart of Thong Lor. The influencers shared 3-5 Instagram or YouTube movies every, bringing Staybridge Suites’ facilities to life with content material that felt like a weekend getaway rolled into one swipe of a feed.
From showcasing the beautiful resort views from the suites to diving into the cool vibes by the pool, the influencers created content material that didn’t simply seize a resort keep—they captured a life-style. Their posts highlighted the seamless mixture of comfort and funky issue, making Staybridge Suites Thong Lor look much less like a spot to sleep and extra like the middle of a social expertise in Bangkok.
This marketing campaign didn’t simply place Staybridge Suites Thong Lor as the proper base for Hong Kong’s trendiest vacationers—it made the resort really feel like a must-visit vacation spot. By collaborating with relatable influencers whose followers belief their suggestions, IHG efficiently promoted the resort’s distinctive promoting factors by way of genuine, visually interesting content material that resonated deeply with the target market.
It wasn’t nearly getting likes; it was about constructing actual connections with younger vacationers who worth authenticity, expertise, and a contact of favor. Staybridge Suites nailed it by providing greater than only a room—it supplied an expertise price sharing. And when influencers are sharing, you understand it’s the beginning of one thing viral.
5. Pajamas, Pizzazz, and Pyjama Events: Bulgari Accommodations x DoubleJ’s Luxe Marketing campaign Hits the Candy Spot
Resort luxurious is outlined by smooth suites, crisp linens, and a serene ambiance—possibly even a classy poolside cocktail. However Bulgari Accommodations and DoubleJ flipped that script by mixing excessive vogue with high-end hospitality in a means that’s simply as Instagram-worthy as it’s modern.
The Bulgari Accommodations x DoubleJ collaboration didn’t simply create buzz—it turned the common-or-garden pajama into a must have luxurious merchandise and introduced fashion-forward influencers to 5 of the world’s most iconic lodges for a pyjama social gathering that everybody needed an invitation to.
The concept? Easy: take luxurious hospitality, throw in some high-fashion pyjamas, and get influencers to social gathering in them at Bulgari Accommodations throughout Bali, Dubai, Milan, and London. However whereas the idea was playful, the execution was pure class. Sauce, the masterminds behind the marketing campaign, knew precisely what they had been doing. They crafted a method that used influencers who already embodied the model values of luxurious, fashion, and exclusivity.
Via a curated influencer choice, Sauce’s method turned a one-day occasion—a pyjama social gathering, no much less—right into a content material goldmine. With influencers creating buzz throughout Instagram and YouTube, the marketing campaign showcased Bulgari’s high-end rooms, pool scenes, and the plain cool issue of their collaboration with vogue label DoubleJ.
And, after all, the pièce de résistance? These customized pyjama units designed by DoubleJ’s founder, Martin Milan. They weren’t simply pajamas—they had been the important thing to this marketing campaign’s success.
The Marketing campaign: Pajama Get together Meets Luxurious Hospitality
This wasn’t your typical influencer meet-and-greet. This was an unique influencer occasion at among the most lavish lodges on the planet. The pyjama social gathering was stuffed with champagne toasts, modern snapshots, and, naturally, ample quantities of content material creation. The influencers didn’t simply put up in regards to the occasion; they lived it, sharing their experiences throughout a number of platforms with their thousands and thousands of followers.
The pyjama units turned greater than only a piece of sleepwear—they turned a logo of a life-style, one the place luxurious and luxury exist facet by facet. Influencers didn’t simply put on the pyjamas; they flaunted them, taking on Bulgari Accommodations’ social media and amplifying the marketing campaign throughout a number of markets.
The Outcomes: Trend Meets Metrics
And the outcomes? Let’s simply say Bulgari Accommodations ought to begin holding monitor of all of the Instagram followers who now have pyjama envy. The marketing campaign garnered a surprising 3.54 million views on Instagram, a attain 19 occasions better than the journal circulation of comparable luxurious retailers. Engagement was additionally off the charts—10.5 occasions better than a typical journal’s attain. Speak about a modern ROI.
By leveraging the viewers attain of influencers, Bulgari Accommodations didn’t simply promote a keep—they offered an expertise, a luxurious life-style, and, after all, some significantly fashionable pajamas. The collaboration opened doorways to new markets and solidified Bulgari’s place as a model that is aware of how you can mix hospitality, vogue, and influencer energy to perfection.
Innovating for Tomorrow: Successful Influencer Campaigns for Accommodations & Resorts
The important thing to success in influencer advertising and marketing for lodges and resorts lies in strategic collaborations that resonate authentically with goal audiences. By tapping into the fitting influencers and leveraging highly effective storytelling, manufacturers have amplified their presence, boosted engagement, and expanded their attain.
Because the {industry} grows, staying forward means embracing creativity, data-driven insights, and cross-industry partnerships. The long run lies in additional personalization and dynamic influencer-driven campaigns.
Incessantly Requested Questions
What’s influencer advertising and marketing within the context of lodges and resorts?
Influencer advertising and marketing includes collaborating with people who’ve a considerable and engaged following on social media to advertise a resort’s or resort’s choices, aiming to achieve potential company authentically.
How can influencer advertising and marketing profit lodges and resorts?
It enhances model visibility, builds credibility by way of genuine content material, targets particular demographics, and might result in elevated bookings and income.
What varieties of influencers ought to lodges and resorts collaborate with?
Accommodations ought to companion with influencers whose viewers aligns with their goal market, contemplating components like follower demographics, engagement charges, and content material relevance.
How do lodges measure the success of influencer advertising and marketing campaigns?
Success is measured by monitoring metrics akin to engagement charges (likes, feedback, shares), attain, web site site visitors, and conversions or bookings ensuing from the marketing campaign.
What are one of the best practices for implementing influencer advertising and marketing within the hospitality sector?
Greatest practices embrace choosing influencers that align with the model’s values, encouraging genuine storytelling, leveraging data-driven insights, and fostering long-term partnerships.
Are micro-influencers efficient for resort advertising and marketing?
Sure, micro-influencers typically have extremely engaged audiences inside particular niches, making them efficient for focused advertising and marketing efforts.
How does influencer-generated content material profit a resort’s advertising and marketing technique?
Influencer-generated content material gives genuine, relatable content material that resonates with potential company, enhances model storytelling, and could be repurposed throughout numerous advertising and marketing channels.
What are the potential challenges of influencer advertising and marketing for lodges and resorts?
Challenges embrace making certain genuine content material, measuring ROI precisely, choosing applicable influencers, and managing potential reputational dangers.
Concerning the Creator
Author
Nadica Naceva, Head of Content material at Influencer Advertising and marketing Hub, is a seasoned author and reviewer with in-depth experience in digital and content material advertising and marketing. Leveraging her in depth expertise in guiding content material creation and strategic route, Nadica brings a crucial eye and analytical method to reviewing articles and academic items. Her dedication to accuracy, integrity, and innovation with every overview helps IMH develop as a number one supply in influencer advertising and marketing. Her insights are backed by first-party information, making certain content material meets the very best requirements of relevance.
