Adam&eveDDB is venturing again into much-lauded CALM territory with this new marketing campaign – #ShareWithCare – from adam&eveBERLIN & DDB Germany for Deutsche Telekom warning of the the elevated dangers mother and father face due to the rise of information misuse and our previous pal synthetic intelligence (AI).
Ella is the unlucky woman who, as a girl, finds her id stolen and tampered with due to her mother and father unwittingly posting her picture on social media.
“Telekom provides one of the best and most safe community,” says Uli Klenke, chief model officer at Deutsche Telekom. “However along with entry to this community, we additionally want the mandatory data and instruments for protected and accountable dealing with of information on the Web. As a result of the event of synthetic intelligence holds alternatives and dangers. Within the spot, we let the AI warn us about itself. And thus, underline fascination and awe on the similar time. We’ve to be taught to cope with each components appropriately.”
Certainly, but when you want to do that with every on-line proprietor life could be much more of a fag. Oh effectively – simply don’t use social media I assume.
A&E nonetheless – and wherever in its mini-network – tells the story effectively and makes use of all two and a half minutes successfully.
MAA inventive scale: 8
