It’s all change at adam&eveDDB this week: John Lewis and Waitrose are on their manner because the company declined a repitch (it hardly has a lot to show, particularly on the previous) whereas Lloyds Banking Group’s Halifax has returned from New Industrial Arts and the Omnicom company is strongly tipped to select up the revamped BT Enterprise after a troublesome pitch towards Droga5 and Mom.
BT Enterprise now contains cloud-based BT World and BT’s Enterprise arm, making it a considerable account. BT Enterprise was previously with London indie Now. Publicis Groupe’s Saatchi & Saatchi handles the BT client account plus cellular arm EE.
The John Lewis Partnership evaluation should have come as a shock to A&E though it’s labored on John Lewis and, latterly, Waitrose for greater than a decade and there have been advertising adjustments at embattled JL. The company, Britain’s greatest by billings in 2022, has additionally misplaced Virgin Media to VCCP and Nationwide Lottery, now underneath a brand new proprietor and embroiled in a marathon pitch with Leo Burnett and VCCP.
So new sole CEO Tammy Einav has some work to do however the return of Halifax and, now, BT Enterprise exhibits what the company’s product of. Different companies shall be retaining a nervous eye on their retail and grocery store accounts too.
