D&AD awarded two of its coveted Black Pencils for 2023, neither of which went to an advert marketing campaign.
A Pharrell Williams video for his track Money in money out received because of its particular results, and the opposite Black Pencil was awarded for the design of a drum machine that transforms the heartbeats of youngsters with congenital coronary heart illness into musical rhythms, made in partnership with the Swedish Heartchild Basis.
Adam&eveDDB amassed sufficient factors to take dwelling the highest company prize, because of campaigns together with The final picture for CALM, Chillboards for Coors Gentle, A Christmas love story for Camelot, and The newbie for John Lewis.
FCB New York got here second because of McEnroe vs McEnroe (by which the tennis star performs his youthful self) and The billboard is yours to take, each for AB InBev, which received consumer of the yr.
Ogilvy UK took third place within the company class with assist from Poisonous affect for Dove Actual Magnificence, The Hornicultural Society for Relate and Have a phrase for Mayor of London. Ogilvy and Unilever additionally received a collaborative award for his or her 66-year partnership.
As common, the US was essentially the most awarded nation with 418 profitable entries this yr, adopted by the UK (309), France (99) and Australia (64).
Mom’s founders collectively received the President’s Award, introduced by adam&eveDDB CCO Richard Brim. He mentioned: “I selected them as a result of I’m an enormous believer within the energy of a inventive ‘gang’ and nobody embodies that greater than Mom.”
Brim praised Mom’s constant creation of “sensible, humorous, populist bat shit loopy work my mates in Manchester knew, and work that confirmed the remainder of the trade a brand new means. It’s not simply their output, it’s how they behaved, the businesses they began, the investments they made and the movies they commissioned.”
Community winners of the yr had been DDB Worldwide, Ogilvy and Publicis Worldwide.
Whereas objective and inclusivity nonetheless dominated the prizes general, a inventive use of expertise was additionally very a lot obvious among the many winners, heralding the affect of “subsequent huge factor” – generative AI.
