Microsoft Outlook is likely one of the hottest e-mail and job administration instruments. With 4.16% of individuals worldwide utilizing the Outlook app, it’s essential to profit from this product and apply it to draw clients and enhance income.
Equipping your Outlook emails with animated GIF photographs will make your content material look eye-catching and exchange lengthy textual content descriptions with interesting visuals. On this article, you’ll learn to add GIFs to your Outlook message and discover the very best examples of animated imagery.
So, who can see animated GIFs in emails:
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Outlook as a part of a Microsoft 365 subscription or Workplace 2021;
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MS Outlook for cellular units as app;
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Outlook 2003 as app;
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Outlook for Mac as app;
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Outlook net model on each cellular and desktop units.
So, how do you place a GIF in an e-mail?
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Pull the “Picture” fundamental block (module) into the template.
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Add an animated GIF picture.
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Or paste an applicable hyperlink.
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End your template.
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Hit “Export”!
For extra info, please watch the video under:
Design attention-grabbing e-mail templates for Outlook
Restrictions for GIFs in Outlook desktop app:
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Within the desktop app, Outlook animated GIFs are solely performed 3 times mechanically. When the recipient opens an e-mail for the fourth time, they might want to click on the “play” button.
Word: GIFs are performed mechanically as many instances as the e-mail will get opened within the Outlook net model and Outlook cellular app. -
For those who add 4 or extra animations to your e-mail, none shall be performed mechanically. Readers will see the “play” button over all of them. That is nice. A number of GIFs performed directly may cause epileptic assaults. This fashion, Outlook cares about our recipients.
Word: within the net model, there shall be no “play” buttons. GIF photographs will load and “work” mechanically.
Fallback for these recipients who use previous variations of Microsoft Outlook
Recipients who use Outlook 2007, Outlook 2010, Outlook 2013, Outlook 2016, and even Outlook 2019 will nonetheless see static photographs — the primary body of the animated GIF photographs.
Actually, in case your GIF delivers some vital info or fulfills some other mission, you’d like all of your clients to see it.
So, right here’s find out how to e-mail an animated picture in Outlook to recipients who use an older model of this e-mail consumer:
- additionally, you may add a be aware “view as GIF on the net”.
GIFs in emails: finest practices
Vital: With the rising reputation of GIFs, movies, and video video games, the world has confronted a brand new type of epilepsy — photosensitive epilepsy. Sadly, 3% of our inhabitants now endure from it. Thus, other than making GIFs applicable and priceless, we have to make them secure.
Suggestions to comply with so as to not hurt recipients:
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The primary cardinal rule is to be sure you place only one animated GIF picture on a display. Some manufacturers do 2-4 of them. However actually, this could trigger dizziness in recipients.
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Hold your GIFs inside two flashes per second, in any other case, it might probably trigger photosensitive epilepsy (PSE) seizures in folks. The answer is to let photographs in GIFs slowly interchange with one another. In addition to, it’s not essential to animate total banners — you may animate simply small components.
Greatest examples of accessible GIFs in emails
On this block, we compiled the very best examples of the GIFs that meet the necessities for stopping photosensitive epilepsy seizures.
1. Adidas
Mission the GIF fulfills: demonstrates the product’s distinctive options.
With a purpose to showcase distinctive options of your new merchandise, or with a view to present subscribers find out how to begin utilizing your instruments, it’s good to present them with a guide or add an extended description. However as for the primary choice, you might not make sure that all recipients will click on the “magic” button. And as for the second, you actually doubt customers will actually learn it. This is the reason an Outlook message with animated GIFs is a good resolution.
Adidas actually did its finest. This GIF has common pace, it doesn’t harm taking a look at it. But, they demonstrated how their sneakers have a look at evening.
What makes this GIF so mushy? — When creating one, Adidas utilized the “transition” impact.
2. Banana Republic
Mission the GIF fulfills: lets recipients know which classes the low cost applies to.
In fact, Banana Republic may have made two banners or divided the prevailing one into two. However within the first case, the e-mail would have turn into for much longer, whereas within the second choice, with a “sale notification” over the photographs, it could have regarded overloaded.
On this easy approach, Banana Republic notified its prospects and present clients that the low cost applies to 2 classes: women and men.
What makes this GIF so mushy? — Comparable place of the folks within the photographs.
3. Monica Vinader
Mission the GIF fulfills: gives recipients with a closeup.
Typically we have to present readers with a closeup of the product merchandise we’re at present selling. Picture rollover impact and Outlook animated GIFs are the very best options on the market.
What makes this GIF so mushy? — A lot of photographs containing a snippet of the merchandise that may be a little bit nearer than the earlier one and vice versa — every picture accommodates a snippet of the merchandise which is situated a bit farther. These photographs interchange slowly on account of transition.
4. Victoria’s Secret
Mission the GIF fulfills: demonstrates your wealthy assortment in a nutshell.
When it’s good to showcase all assortment, or when it’s good to clarify what gadgets the set consists of, you’d higher use an animated GIF.
On this case, you should not have to animate your entire banner — only a single factor of it.
What makes this GIF mushy? — Location, width, and size of the panties stay unchanged.
Word: on this easy approach, you can even exhibit all of the out there colours of latest attire.
5. Athleta
Mission the GIF fulfills: demonstrates the methods to combinate gadgets of your attire.
This animated GIF picture consists of 5 pictures. Including every of them individually to our e-mail would make it lengthy and fewer dynamic, I dare to say “boring”. Whereas this GIF does fairly the other — it enlivens Athleta’s e-mail marketing campaign. In addition to, this GIF enhances the purpose of this marketing campaign — “demonstrating the commute advantages”.
What makes this GIF so mushy? — When creating one, Athleta utilized the “transition” impact.
6. Previous Navy
Mission the GIF fulfills: present clients which merchandise the low cost applies to.
With three pictures on this GIF, Previous Navy reveals customers which class the low cost could be utilized to. Such an animated GIF picture brightens up the promotional e-mail and doesn’t overload clients with quite a few product pictures.
What makes this GIF so mushy? — When creating one, Previous Navy utilized the “transition” impact.
Word: moreover merchandise with low cost affords, the corporate additionally reveals extra gadgets like tops and blouses to create fashionable outfits. This fashion, you may interact your clients to purchase extra.
7. Brighton
Mission the GIF fulfills: attracts consideration to the CTA button.
The corporate affords clients to rejoice summer time and add some colours to their accent wardrobe. Brighton makes use of the colourful CTA button to showcase this vibrant pattern and seize customers’ consideration.
What makes this GIF so mushy? — Clean shade transition.
8. Google Workspace
Mission the GIF fulfills: presents the brand new function (private duties).
Animated GIFs are an awesome software to current new options and exhibit find out how to use them. Google Workspace reveals recipients the way in which to create private duties from messages. Customers may also set a due date, add an outline, and get again to the dialog. Thus, clients don’t get overloaded by lengthy textual content directions and see find out how to use new options with out studying your entire e-mail.
What makes this GIF so mushy? — A clean transition between photographs.
9. ColourPop Cosmetics
Mission the GIF fulfills: gives clients with a sale notification.
Including GIFs to your emails makes your content material extra eye-catching and helps clients discover the important thing components of your message. However nonetheless, it’s important to not annoy customers with a number of animated banners and a couple of+ GIFs in a single e-mail.
ColorPop Cosmetics utilized a slight animated shadow impact over their sale notification. The impact is barely seen and doesn’t trigger dizziness in customers, but it surely nonetheless makes them have a look at the primary a part of this e-mail.
What makes this GIF so mushy? — Animated shadow textual content impact.
10. Morning Brew
Mission the GIF fulfills: exhibit a variety of merchandise.
Morning Brew offered clients with a particular provide — a code that allows them to get a reduction for eco-conscious sneakers that by no means go on sale. The corporate used an animated GIF picture to showcase a variety of shade choices to select from.
What makes this GIF so mushy? — Location, width, and size of the sneakers stay unchanged.
Word: it’s a incredible approach to present your merchandise with out taking a lot of your clients’ time.
Ultimate ideas
Now, e-mail advertising and marketing consultants and corporations utilizing Outlook as a company e-mail consumer should not have to fret that some subscribers (like each tenth one) won’t see the GIFs with directions and descriptions. As a result of now customers can see GIFs in Outlook. And GIFs are a incredible approach to maintain your messages each interesting and priceless.
I simply wish to remind you that Stripo lets you create HTML emails for Outlook, after which export them to this e-mail consumer in two easy steps. Ship these elegant emails out to your clients, colleagues, and pals to impress them with content material that sparks an curiosity.
Construct responsive and informative emails with Stripo
