Adidas Companions with Mercedes-AMG Petronas in Method 1

January 23, 2025

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Adidas will design and produce a complete assortment of clothes, sneakers, and kit for all the Mercedes-AMG Petronas group and their followers.

German sportswear large Adidas has introduced a brand new multi-year partnership with the Mercedes-AMG Petronas F1 Group. Below this settlement, Adidas will design and produce a complete assortment of attire, footwear, and equipment for all the group, encompassing drivers, mechanics, engineers, and the group’s devoted fanbase.

The debut assortment from the Adidas x Mercedes-AMG Petronas F1 Group partnership is slated for a February unveiling, coinciding with the anticipation for the 2025 season. Adidas has additionally confirmed plans for a number of limited-edition releases all year long.

In an announcement launched on Tuesday, Bjørn Gulden, CEO of Adidas, expressed immense delight in introducing the Three Stripes to Method 1 via this official group partnership.

Gulden emphasised shared values with the Mercedes-AMG Petronas F1 Group, stating, ‘We each possess an unwavering ardour for pace, innovation, and efficiency. We are going to empower the drivers and the group to excel on the monitor. Furthermore, we intention to revolutionize the game off the monitor by introducing fascinating way of life merchandise and fascinating a brand new technology of followers. We’re desperate to collaborate with Mercedes-AMG Petronas F1 and obtain shared victories.’

Toto Wolff, Co-Proprietor, Group Principal, and CEO of the Mercedes-AMG Petronas F1 Group, stated that this partnership with Adidas signifies a pivotal second because the group embarks on a brand new period. He highlighted Adidas’s iconic standing and their shared dedication to peak efficiency, type, and class. Wolff emphasised that this collaboration will revolutionise group and fan attire inside Method 1. He expressed pleasure about this groundbreaking enterprise and the prospect of working alongside Adidas of their collective pursuit of world championships.

This partnership marks a major transfer for Adidas because it enters Method One, a realm the place rivals like Puma are already making waves. Puma’s collaboration with A$AP Rocky, which lately garnered the Collaboration of the 12 months Award on the 2024 FNAAs, has closely influenced motorsports and F1, setting a excessive bar for type and innovation within the area.

Since becoming a member of Puma late in 2023 because the artistic director for his or her Method One partnership, A$AP Rocky has seamlessly built-in motorsport-inspired design components into his whole assortment, spanning attire, footwear, and equipment. Given the surging recognition of Method One in america, the timing of this dynamic partnership couldn’t be extra opportune.

The Adidas x Mercedes-AMG Petronas F1 Group partnership ushers in a brand new period of fashion and innovation within the sport. This union of a worldwide sportswear large and a pinnacle racing group guarantees to redefine fan engagement and elevate the aesthetic of Method 1. Because the 2025 season unfolds, the world eagerly anticipates the debut assortment, a fusion of cutting-edge efficiency know-how and iconic design that can undoubtedly go away its mark on the monitor and past. This collaboration transcends mere attire, signifying a shared dedication to pushing boundaries, each on and off the monitor, and fascinating a brand new technology of followers.