AdTech Insider with Nikunj from NDTV
Studying Time: 3 minutes
Strategic alliances are important for organizations seeking to develop and seize new enterprise alternatives. Getting these partnerships proper, nevertheless, requires meant and calculated efforts involving strategic choices, associate analysis, and longer-term alliance administration. To know all that goes behind forming robust partnerships and alliances within the advert tech area, we interviewed Nikunj Khanna, who works in direction of forming key alliances and partnerships at NDTV and manages high-value offers with companions equivalent to Amazon, Fb, Google, and so on. Let’s take a look at this week’s AdTech Insider to collect some beneficial insights.
Nikunj’s Profession Path
“Again in 2008, I began my consulting job as an analyst. Throughout this stint, I obtained publicity to loads of industries, together with FMCG, retail, and so on. After lengthy 6.5 years, I made a decision to strive one thing alone from a enterprise standpoint. It was right now once I obtained to know that NDTV was developing with its e-commerce portal. Although I meant on working with the e-commerce section earlier, nevertheless, I ended up joined becoming a member of their media section vertical at NDTV. It’s been 7 years now and I can say that NDTV is a good place to work!”
How Nikunj fosters good relationships at NDTV?
“I strongly imagine within the saying – “You’re nearly as good as your capacity to affect others.” Communication and understanding necessities are very important for fostering good relationships on this fast-paced world. There’s a totally different means of speaking with every section of the working class. Everybody has their very own aims, and it’s my job to grasp that. As soon as I establish with these, it’s straightforward to seek out alignment and get issues going.”
Views concerning the digital enterprise mannequin of NDTV
“Every partnership is exclusive at NDTV. There’s a rigorous analysis course of required for every potential partnership to set widespread aims. Objectives are set for every occasion, and as soon as they align, a partnership may be solid. It is a recurring exercise with enterprise evaluations in an effort to cater to each altering requirement.”
Ideas on a candid day at work for Nikunj
“I begin my day with a cup of espresso. Often, my calendar is booked 2-3 days upfront, however as they are saying, nothing goes as per plan. My work depends upon stakeholder aims, so we might not be chargeable for some issues, however we’re definitely accountable for the whole lot. My telephone is buzzing away all through the day, by way of streamlining and coordinating actions for varied ongoing inside and exterior initiatives. So even when my calendar appears to be like gentle some days, it isn’t the case.”
What makes NDTV stand aside by way of its tradition?
“At NDTV, we imagine in following a “Greenfield atmosphere”, which signifies that I can stroll as much as my bosses with new ideas to strive, and they’re all the time open to dialogue, this retains us forward of the curve within the {industry}. As a consequence of this, NDTV additionally has some first-in-market tales that we’re very proud to speak about.”
Expertise with VDO.AI
“Because the starting of NDTV’s affiliation with VDO.AI, Amandeep and I had a really clear imaginative and prescient as to what was required and had chalked out KPIs for every occasion to make this partnership profitable. Fortuitously, each NDTV and VDO.AI began reaching the KPIs instantly post-launch. The best way ahead additionally appears to be like promising and we’ll always work collectively to construct additional on the connection. Each groups are working collectively to establish how we will broaden the scope of our engagement.”
About Nikunj
Having over 15+ years of expertise in Enterprise Technique, Development & Transformation, Nikunj is at the moment heading the Strategic Alliances and Partnerships Enterprise Unit for the digital arm of NDTV. He has not solely multi-industry publicity but in addition a singular understanding of the professionals and cons of varied approaches to the market. As part of his present position, he appears to be like into company technique, new enterprise alternatives, key enterprise account administration, data-centric resolution making, and far more.
