How a lot time do you spend designing a single message? If it takes a number of hours to generate an acceptable header, an specific electronic mail physique, an easy CTA button, and compelling visuals, we’re right here to assist!
On this piece, you’ll be taught extra about modular electronic mail structure.
Modular electronic mail structure: what’s all of it about?
When making use of modular structure, you possibly can think about your messages as a set of Lego blocks that you may combine, add, and delete the best way you need. A modular electronic mail template contains a number of items liable for sure design parts (photos, movies, social media hyperlinks, and CTAs). There are additionally modules like footers, headers, product playing cards, and banners out there.
You need to use these editable modules throughout quite a few electronic mail advertising campaigns and layer them in numerous combos. It’s additionally potential to develop a sequence of modular electronic mail templates for numerous functions, like newsletters, promotional messages, and transactional emails. Then, all it’s a must to do is simply shuffle modules to succeed in the targets of your electronic mail marketing campaign.
If you wish to find out how modules can save time on electronic mail manufacturing, please watch the video under:
Simplify your modular design course of with Stripo
How one can profit from modular electronic mail structure
Conventional electronic mail templates supply their very own benefits, like personalization and enhanced buyer satisfaction, however in case you are on the lookout for a method to avoid wasting time and be extra versatile, think about using modular electronic mail architectures to empower your advertising technique.
Let’s be taught extra about the important thing advantages of modular electronic mail architectures that can deliver vital enhancements to your advertising actions:
1. Model-consistent electronic mail design
Model consistency is without doubt one of the important electronic mail advertising guidelines to have in mind for a profitable marketing campaign, as your recipients ought to discover your messages amongst a whole lot of others of their inboxes and affiliate your organization with the values you may have chosen to emphasise.
Put together a set of brand-consistent modules and equip them together with your brand, company coloration scheme, and recognizable fonts. Then, share these templates with electronic mail entrepreneurs in order that your teammates can insert related content material and ship attention-grabbing messages to your subscribers.
Right here is an instance of how McDonald’s maintains model consistency utilizing a number of modules. You’ll be able to discover their recognizable brand and noteworthy model colours very quickly.
(Supply: Actually Good Emails)
You’ll be able to lock within the parameters and drag and drop your saved content material modules. Sticking to your model id tips has by no means been simpler!
2. You pace up electronic mail manufacturing
When you assembled a module library with numerous modules for various targets, you possibly can incorporate it throughout a number of electronic mail advertising campaigns with out constructing each message from scratch. You have to a lot much less time to change the content material or rearrange some blocks.
Modular electronic mail architectures prevent a ton of time and, with observe, you’ll be taught to supply skilled and classy emails inside minutes as an alternative of hours!
Modular templates are extra manageable to design than conventional electronic mail templates. You don’t must create new templates for each electronic mail advertising marketing campaign you implement. As an alternative, you simply have to select one of many saved content material modules and alter them the best way you want. They’re straightforward to edit on the fly and it’s additionally potential to develop modules for numerous sorts of electronic mail messages.
These reusable modules will streamline the design course of on your teammates and allow you to arrange campaigns quicker than ever earlier than. You’ll be able to even design interesting emails in 1 hour as an alternative of 16!
Right here is how Grammarly utilized modular design to supply a thank-you electronic mail and to current some helpful options with photos and temporary textual content descriptions:
(Supply: Actually Good Emails)
3. Value-effective choice for quite a few electronic mail advertising campaigns
Since you possibly can reuse modular electronic mail templates everytime you want them, you don’t need to buy numerous conventional templates for each launch. Thus, you possibly can plan your funds extra successfully and redirect cash to extra strategic endeavors.
If value effectivity is without doubt one of the essential priorities for you and also you need to discover ways to profit from modular electronic mail design, you possibly can enroll as a beta tester to achieve early entry to Stripo’s new builder. We’ll deal with the modular system and you’re going to get an opportunity to make your inventive concepts a stable actuality.
4. Problem-free last-moment modifications
Tight deadlines and last-moment modifications from colleagues are usually not an issue anymore. Even when there are a number of options and modifications to be made, modular electronic mail architectures will allow you to repair every little thing inside minutes with out messing up your model id.
5. Area for creativity
By making use of modular electronic mail templates, you possibly can overlook about boring layouts that look the identical throughout all campaigns. Such an method offers the house for creativity and lets your messages stand out in subscribers’ clattered inboxes.
You’ll be able to add or take away modules and mix them with one another to fulfill your wants. From background colours and font types to CTA buttons and product playing cards, you possibly can apply your entire creativity to make your emails look interesting and recognizable.
(Supply: Stripo Template)
6. No coding expertise are wanted
Don’t fear you probably have by no means written a line of code in your life. With such a handy electronic mail structure, you simply need to arrange modules in an editor to begin designing your attention-grabbing messages instantly.
Even if you wish to rent a developer to create a singular design, your specialist should do it simply as soon as. Then, it can save you it to your library and use this custom-made module throughout your future campaigns.
How does a modular electronic mail template truly operate?
Modular electronic mail architectures may help you stay model constant, make the design course of simpler, and create eye-catching messages a lot quicker than utilizing conventional electronic mail templates.
You may need to assemble a template with three modular blocks: a video describing your product, a textual content description, a CTA button, and social media hyperlinks. Our electronic mail design platform will allow you to seek out appropriate pre-built modules and rework them right into a responsive template. After that, you possibly can insert your content material and export the message to the ESP you like.
What’s extra, you possibly can profit from two choices with Stripo:
1. Customized-made modules
You or your developer can create modules from scratch to satisfy your marketing campaign’s particular wants. Simply save these modules to your library and use them as many occasions as you’d like!
2. Stripo’s modules
We provide 500+ modules that you may add to your templates and edit as wanted.
All of our templates are divided into a wide range of modules. You simply have to select any template, discover a module you want, and put it aside to your private content material library.
Consequently, you gained’t need to spend hours designing each electronic mail from the bottom up. As an alternative, you should use the beforehand saved content material modules and shuffle them nonetheless you need.
Right here is an electronic mail instance divided into a number of modules: a header, a physique textual content with a CTA, three blocks with photos, and a footer.
(Supply: Electronic mail from Each day Yoga)
Wrapping up
Modular electronic mail structure is usually a cost-efficient approach to save time, stay model constant, and streamline the design course of. You may as well use such templates throughout quite a few electronic mail advertising campaigns and put content material modules in numerous combos.
By following basic electronic mail advertising guidelines and utilizing a modular structure, you’ll make your advertising marketing campaign successful. With Stripo, you possibly can already profit from an intuitive modular system to get your messages observed and browse.
Use a responsive modular system to save lots of assets and design interesting emails inside minutes
