Between AI, CGI adverts and the creator financial system, how do advertising leaders preserve their manufacturers related in an ever-changing business?
“It’s actually having a tradition of experimentation,” mentioned Han Wen, chief digital and advertising officer of L’Oréal USA and a 2023 Advertising and marketing Vanguard Award honoree, “and in addition permitting our groups to have the ability to strive various things.”
“That’s actually the way you drive innovation, eradicating any sense of worry,” agreed Jon Gieselman, president of Expedia Manufacturers at Expedia Group and fellow Advertising and marketing Vanguard Award honoree.
An essential a part of sustaining that tradition is encouraging and cultivating the subsequent technology of entrepreneurs. “Han is unbelievable in the way in which she exhibits up for her crew,” defined Tasheka Nicholas, Wen’s Rising Star nominee and assistant vp of finance at L’Oréal USA.
Watch the video under for extra recommendation from our Advertising and marketing Vanguard Award honorees.
This story is a part of The New Dynamics of Advertising and marketing Innovation particular function.
