For the primary time in Adweek’s Company of the 12 months program, Adweek is releasing the shortlist of businesses thought-about for every of its Company of the 12 months classes. Adweek has expanded the classes this 12 months, including Midsize U.S., Small U.S. and Multicultural to the prevailing program of U.S., International, Worldwide and Breakthrough.
For the Worldwide class, businesses situated exterior the U.S. are eligible, together with particular person workplaces of bigger company networks.
How we received right here
Adweek invited any company to enter (with out an entry charge) by offering details about its previous 12 months and finest work. A staff of Adweek editors and reporters combed by means of the entries and created shortlists primarily based on which businesses had the best potential to face out within the last spherical.
Within the last spherical, businesses submitted a extra complete questionnaire that supplied data on consumer wins, income progress, work, DEI, sustainability, expertise retention and extra.
A jury of Adweek editors and reporters deliberated over shortlisted businesses till they had been prepared for a vote to choose a winner within the class.
On Dec. 12, Adweek will reveal the winners of every class. Beneath, in alphabetical order, are the shortlisted businesses eligible to win Worldwide Company of the 12 months.
The shortlisted businesses
FCB India
Three issues we preferred:
- FCB India purchased Kinnect, India’s largest impartial advertising company, to spice up its digital choices.
- The company has closely invested in producing work to push vital social causes in India.
- FCB India’s work with The Occasions of India to encourage extra ladies to run for workplace.
Le Pub
Three issues we preferred:
- Received 9 new accounts globally, together with Tissot, and didn’t lose any shoppers.
- The company is producing work for international shoppers in markets like Brazil, Mexico and Singapore.
- Le Pub has persistently produced wonderful work for Barilla and Heineken.
McCann Paris
Three issues we preferred:
- It added international scopes of labor with Prada Perfume and Moncler.
- McCann Paris applied a wage improve for all ladies getting back from maternity go away, in addition to prolonged go away for each moms and dads.
- The company’s sturdy work for L’Oréal.
Publicis Conseil
Three issues we preferred:
- The company created inside artistic coaching to assist staff suggest, determine and defend artistic concepts.
- Received a variety of accounts, together with Accor Group, with out shedding any.
- This sustainability work for Renault to assist push electrical automobiles.
Rethink
Three issues we preferred:
- Projected income is up 32% with a variety of wins like Vacation spot Canada, Häagen-Dazs and Equipment Kat.
- A 94% retention fee and the introduction of “Impartial’s Week,” the place the company shuts its doorways mid-summer for every week.
- A wide range of work for Heinz, together with classic clothes with drip stains and AI artwork.
Serviceplan
Three issues we preferred:
- Serviceplan employed new top-level expertise, together with Until Diestel as CCO Serviceplan Germany, Kieve Duchamp as CEO Serviceplan Make (the company’s manufacturing firm) and Stefanie Kuhnhen as CSO Serviceplan Germany.
- The company helps consumer neutralize carbon emissions by means of its Inexperienced GRP software.
- The company’s work for Penny, together with its Christmas advert “The Want.”
Particular New Zealand
Three issues we preferred:
- The company received at the very least one new piece of enterprise each single month in 2022 and retained 100% of its shoppers.
- Ranked No. 1 on the Effie Index for only impartial businesses.
- This Christmas spot known as “Yuleglide” for Optus.
Worldwide Company of the 12 months (award based in 2017)
2021 Publicis Italy
2020 Droga5 London
2019 BETC
2018 Rosapark
2017 Åkestam Holst
