The way it’s constructing a greater company: “We’re religiously targeted on the one factor that may’t be commoditized—creativity. Meaning creating an atmosphere the place individuals can do the perfect work of their lives, free from the concern, and the layers and silos that get in the best way of the work,” stated Hahn. “It comes again to our founding mission, to be a secure house for harmful concepts.”
TBWA
Adweek’s back-to-back International Company of the 12 months in 2021 and 2022, TBWA had an excellent 2023 within the U.S. behind stellar Apple work, among the finest TikToks by a model within the historical past of the platform and purpose-based work for the Columbia Journalism Assessment and Cox Communications.
For Apple, TBWA created public shows of encouragement from Ted Lasso, launched a lot of good product demos together with “RIP Leon,” which gained the coveted Grand Prix for movie at Cannes, and left Timothee Chalamet questioning whether or not he’ll ever get an Apple present. Its 10-minute TikTok for Hilton pulled collectively the proper recipe of expertise from Paris Hilton to creators like GirlBossTown and Kelz Wright and discovered a option to maintain viewers engaged all through the total size of the video.
The way it’s constructing a greater company: “This was undoubtedly a 12 months when the saying ‘the one factor sure is uncertainty’ rang notably true. These circumstances can typically stifle creativity, however TBWA is lucky to be grounded by Disruption—a strategic methodology and spirit—that does fairly the alternative,” stated Erin Riley, CEO, TBWAChiatDay LA. “In a manner, Disruption is constructed for these occasions, and it exhibits in our greatest work—it at all times begins with a permanent, disruptive model platform after which finds its manner into tradition with increasingly versatility throughout the overall expertise.”
Wieden+Kennedy
Wieden+Kennedy lately retooled the management of its Portland and New York places of work, with the largest modifications taking place within the founding workplace of the indie community. Portland had a little bit of an up-and-down 12 months with a lot of wins—MLB, Allstate and Ancestry—and a few losses—TurboTax and Fisher Worth. Regardless of the fluctuations, the work out of Wieden+Kennedy within the U.S. was extraordinarily robust.
The company created McDonald’s Grimace Shake—and though it didn’t create the viral TikTok development, W+Okay set the stage for web tradition to do its factor. Its Nike marketing campaign for the Ladies’s World Cup captivated soccer followers, whereas its “Deliver House the Bud” pivot for the Males’s World Cup was equally excellent.
Behind all of the work are its individuals, whom Wieden takes care of to the tune of paying off pupil loans, investing in facet hustles, revenue sharing and an entire lot extra. “We ask our individuals, ‘If it was your model, what would you do?’ Create a Grimace Shake? Give away Budweiser to the nation that gained the World Cup? Identify a limited-edition Mustang?” stated Karl Lieberman, world CCO. “Every little thing’s on the desk now.”
