FCB NY
Over the previous 12 months, FCB New York has added AOR duties for Budweiser, the New York Mets and QuickBooks. That’s on high of a roster that already consists of Michelob Extremely, Mike’s Arduous Lemonade, Spotify and Flonase. FCB produced “McEnroe vs. McEnroe” in 2022, however raised the bar for integrating know-how into its work for Michelob with “Dreamcaster,” which used a tech-enabled swimsuit to permit a blind individual to name an NBA recreation.
The company additionally tackled inequity on the BRIT Awards for Budweiser, created the second installment of its hit “A Track for Each CMO” B2B marketing campaign and celebrated motherhood for Centrum by reimagining a beloved lullaby.
The way it’s constructing a greater company: “I’m very bullish on the way forward for businesses. We’re at an inflection level the place a lot of selling has grow to be commoditized, but the necessity for nice model constructing that interprets into measurable enterprise development has by no means been extra important,” stated Emma Armstrong, CEO FCB New York. “We basically consider that whenever you use creativity to unravel actual enterprise challenges, it turns into an financial multiplier. We’re constructing a greater company by doubling down and delivering on that perception at each flip for our shoppers, and by turning into a vital associate—not simply to the CMO, however the CEO and all concerned in shaping the current and way forward for the enterprise.”
Highdive
Between its Tremendous Bowl work and constantly robust spots for manufacturers comparable to Jersey Mike’s, Jeep, Ram and the NHL, it’s clear Highdive in its seven years of existence has grow to be among the finest U.S. retailers to name if a model wants a 30- or 60-second spot. In 2023, the 100-person company added State Farm, Lay’s (as AOR) and Greenback Shave Membership (additionally as AOR) to its roster.
For Lay’s, the company supersized a relatable science truthful venture, utilizing 6,000 potatoes to energy a music recording with celebrity Anitta. And for Mentos, Highdive skilled raccoons to recycle Mentos containers as a tongue-in-cheek reminder for gum chewers to recycle. A few of its most seen work has been for Jersey Mike’s, which has filmed infinite spots with Danny DeVito, who at this level should stay, breathe and eat Jersey Mike’s.
The way it’s constructing a greater company: “Constructing a greater company begins with having the healthiest consumer relationships. At Highdive we do that by treating our shoppers’ enterprise issues as our personal and telling it like it’s… even when it’s laborious. When we’ve relationships free from ego, concern and negativity, the inventive components of our brains flourish. This results in highly effective inventive, extra motivated groups and higher enterprise outcomes throughout,” stated Megan Lally, CEO of Highdive.
