Brownstein
This Philadelphia-based company has massive ambitions, however with out the frills. In any case, it produces category-busting work for insurance coverage model NJM, which has launched a collection of intelligent spots sustaining it doesn’t want jingles or mascots. Brownstein has been round for the reason that Sixties, however has been gaining momentum behind strong video spots for Humana and NJM, whereas additionally spinning up Peloton’s influencer advertising with a marketing campaign that generated 70 million views on TikTok.
Brownstein is strategically increasing, maneuvering its enterprise to have specialty outlets beneath the Brownstein Group umbrella. It now boosts legacy company Brownstein, PR store Crimson Thread PR, digital store Nucleus Digital and manufacturing home Studio 215.
The way it’s constructing a greater company: “Certainly one of our core values is ‘Keep Hungry,’ which means we’re by no means complacent. So, yearly we ask ourselves ‘how can we higher ship on our model promise?’ The solutions information our strategic initiatives,” stated recently-appointed president Erin Allsman. “Our subsequent massive factor is the launch of our Influencer Relations apply, taking us additional into the social creator area and establishing a West Coast presence.”
David NY
David NY got here out of the gate swinging in 12 months one. As CCO Andre Toledo places it, David NY is “right here to push the boundaries of what’s doable in promoting, and we’re simply getting began.” And push the boundaries they did with a consumer roster consisting of Burger King, Name of Responsibility, Corona, Powerade, Nike and extra.
The company helped farmers in China develop higher limes for Corona, let Burger King prospects play Name of Responsibility on ordering kiosks, used Name of Responsibility stunts to lift funds for charities and turned sensible telephones into ghost detectors for Burger King. The company’s “Corona Further Lime” marketing campaign earned it a Titanium Lions at Cannes.
The way it’s constructing a greater company: “In our first 12 months, DAVID New York has exceeded progress expectations. We’re a microcosm of the long run—small however mighty, numerous but unified, creatively pushed however strategically sound,” stated Luiza Prata Carvalho, managing director. “Constructing a greater company begins with investing within the folks and concepts that problem the norm.”
Joan Artistic
Adweek’s 2022 U.S. Small Company of the Yr Joan Artistic continued constructing onto its success in 2023 with a few key initiatives. Most notably New York can now not comprise the rebellion-minded founders Jaime Robinson and Lisa Clunie, who opened an workplace in London. The company additionally inked a proper partnership with fellow indie store Crossmedia to energy its Joan Media enterprise.
