TikTok movies are notoriously influential to customers of the social platform, and types and communicators shouldn’t overlook the alternatives to make an influence there—notably in industries the place visible enchantment is a giant strategic element. Journey and tourism is an ideal instance of that, and new analysis proves it.
The fast-rising social media powerhouse—which lately introduced 150 million customers within the U.S.—presents a golden alternative for journey and tourism, as a sizeable 60 p.c of TikTok customers surveyed in a brand new examine from advertising communications agency MGH that explores how the platform drives tourism discovery and motion say they’ve change into fascinated by visiting a brand new vacation spot (metropolis, seaside, park, and so forth.) after seeing a TikTok video about it.
TikTok isn’t simply driving curiosity, it’s driving customers’ actions as properly
Along with these surveyed, the analysis additionally reveals {that a} whopping 35 p.c of all U.S. TikTok customers—or roughly 52.5 million individuals—have traveled to go to a brand new vacation spot after seeing a video on TikTok.
Whereas customers spanning all generations are impressed by TikTok to go to new locations, the resource-rich millennial technology is especially influenced by the social media platform on the subject of their journey plans, as 45 p.c of U.S. TikTok millennials surveyed have traveled to a brand new vacation spot they noticed on TikTok.
“This survey highlights the plain affect that TikTok is having on the journey trade. It’s not solely driving consciousness of locations, nevertheless it’s really taking its customers to locations they’ve by no means seen or been to earlier than.” stated Ryan Goff, EVP and social media advertising director at MGH, in a information launch. “Whereas TikTok’s future is unsure, entrepreneurs shouldn’t ignore the platform’s short-term potential when there are only a few instruments left which have as massive of an influence throughout audiences of all generations.”
Along with inspiring customers to go to new locations, TikTok motivates them to go to particular resorts/accommodations or sights they’ve seen on the platform
One-third (32 p.c) of these surveyed have booked a keep at a brand new resort or lodge they noticed on TikTok, and 28 p.c have visited an attraction (waterpark, amusement park, aquarium, museum, historic website, and so forth.) that they noticed on TikTok.
Moreover, the survey exhibits that your entire trade can profit from TikTok’s affect on its tens of millions of U.S. customers:
Outcomes are based mostly on a nationwide survey of 1,139 U.S. TikTok customers. The survey was fielded July 16-18, 2022 utilizing SurveyMonkey Viewers. The margin of error is +/- 3.06 p.c.
