Situation
Pull a listing of corporations which can be utilizing aggressive expertise. Attain out to these corporations and invite them to take part in a side-by-side comparability of the 2 options to display your product’s distinctive strengths. In the event that they don’t interact, you may nurture them with e mail or unsolicited mail detailing the variations between the merchandise.
Run this play on an automatic, ongoing foundation to seize all corporations who add a aggressive answer. With software program like ZoomInfo Workflows, you may arrange a set off to determine when goal corporations add a aggressive expertise and mechanically add them to an e mail sequence. Automate this message and construct a template that outlines the reason why they need to swap to your product, focusing in your distinctive strengths relative to every competitor.
Set off
- Aggressive expertise added to an organization
Actions
- Establish corporations which can be utilizing aggressive applied sciences
- Detect account is partnered with competitor
- Provoke “bake off” e mail sequence and/or unsolicited mail gifting program
