Ian Whitworth just lately described AI-generated content material as “infinite phrases no one desires.”
He noticed:
“ChatGPT is right here to make us all the identical… The Nice Similar-ening is upon us…
“ChatGPT, Jasper and all the remaining are highly effective conformity machines, providing you with the flexibility to churn out Bible-length materials about your self and what you are promoting that’s precisely the identical as your rivals.”
That’s the trail of least resistance within the AI-generated arms race — utilizing the identical instruments that everybody else has entry to in the identical means as everybody else.
Sameness isn’t a brand new downside. A lot of what’s created is already a sea of sameness, written extra to appease Google’s search algorithms than precise individuals. That is associated to what P&G CMO Marc Pritchard known as the “content material crap lure.”
In 2014, Mark Schaefer coined the time period “Content material Shock” to explain “the rising advertising and marketing epoch when exponentially growing volumes of content material intersect our restricted human capability to devour it.” He made this statement about exponential volumes of content material eight years earlier than the arrival of ChatGPT.
Whether or not AI-generated or human-generated, sameness shouldn’t be a profitable technique. As we determine what to make of those highly effective new instruments, doing the identical factor as everybody else, simply in a extra environment friendly means, is a race to the underside.
We are able to’t break via the litter by including to it.
Listed below are just a few associated cartoons I’ve drawn over time:
“If advertising and marketing stored a diary, this is able to be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs
