The rise of synthetic intelligence (AI) has raised issues in relation to utilizing the expertise to create celeb deepfakes. However Jennifer Lopez is embracing its potential by giving Virgin Voyages permission to make use of her likeness for a “Jen AI” customized invite device.
Created by VMLY&R, the device hosted inside virginvoyages.com permits shoppers to ask family and friends to affix them on one of many adults-only cruises. The messages from Lopez could be personalized with the event, facilities they wish to hype, vacation spot and the names of the organizer and invitees.
“Life is busy and it’s troublesome to get your crew collectively and make all of it occur,” Ryan McManus, VMLY&R chief artistic officer of North America, mentioned in an announcement. “With all of the developments round [generative] AI, we determined to construct one thing that may assist invite the world to Voyage.”
Virgin Voyages launched the brand new perform in a minute-long advert displaying Lopez speaking up the cruise, solely to have her voice changed and her face change into pixelated. The video then strikes to an “AI lab” whose workers take turns in a movement seize go well with to manage what Lopez says and does.
“Once we first introduced our partnership with Jennifer again in 2021, what excited us concerning the collaboration was combining our creativity with a shared ardour for connecting and entertaining our audiences,” Virgin Voyages chief model officer Nathan Rosenberg mentioned in an announcement. “Via this wildly artistic concept from VMLY&R, we’re each utilizing and poking enjoyable on the world of AI.”
CREDITS
VMLY&R
Chief artistic officer, NA: Jason Xenopoulos
Chief artistic officer, NA: Ryan McManus
Group artistic director:Gretchen Menter
Inventive director: Perle Arteta
Govt producer: Christine Howley
Govt music producer: Theresa Notartomaso
Music manufacturing assistant: Karli James
Senior enterprise affairs supervisor: Janet Muentes
Govt director, consumer engagement: Shali Wade
Govt director, consumer engagement: Becky Ginsberg
Group director, consumer engagement: Chelsea Dubin
Senior account supervisor: Camille Lavoie
Operations supervisor: Lauren Galanek
Director, consumer engagement: Dan Murphy
Program director, supply: Mary Lou Ricci
World chief technique officer: Andrea Grodberg Ring
Group director, technique and insights: Ricardo Munoz
Govt officer: Brian Yamada
Govt director, expertise design: Brad Levine
Expertise innovation: Fernando Martinez
Group director, expertise design: Andy McLeod
Managing director, expertise: Gabby Spurling
Director, expertise design: Laura Robertson
Designer: Alex Makarainen
Know-how specialist: Sean Dees
Affiliate director, expertise: Rhia Dixon
Chief expertise officer: David Mitchell
Author: Joel Johnson
Senior designer: Carolyn Pokorney
