Companies are hungry to get AI deployed throughout the group to get their share of all these productiveness perks and huge different advantages—however are they shifting quicker than shoppers? The reply: sure and no. New analysis from AI CRM agency Salesforce launched a survey of greater than 4,000 folks throughout the US, UK, Australia, and India to examine their AI acumen, and of that pattern discovered that about half (49 %) of individuals have used generative AI—and over a 3rd of these customers are tapping into the expertise each day and planning to make use of it much more. However the different half have by no means used the expertise in any respect.
The agency’s newly launched report, Generative AI Snapshot Analysis: The AI Divide, additionally reveals that, of the half with no AI expertise, practically two-thirds (64 %) say there’s one concern holding them again—they’d use it if it was secure and safe.
“This knowledge exhibits simply how shortly generative AI utilization has taken off in lower than a 12 months,” stated Clara Shih, CEO of Salesforce AI, in a information launch. “In my profession, I’ve by no means seen a expertise get adopted this quick. Now, for AI to actually remodel how folks dwell and work, organizations should develop AI that’s rooted in belief, and simply accessible for everybody to do extra pleasing, productive work.”
Generative AI “super-users” showcase expertise’s potential
In accordance with the analysis, many generative AI customers make up a younger, engaged, and assured group of “super-users,” that means they use the expertise incessantly and consider they’re effectively on their approach to mastering it.
- 65 % of generative AI customers are Millennials or Gen Z, and 72 % are employed.
- Almost 6 in 10 customers consider they’re on their approach to mastering the expertise.
- 70 % of Gen Z report utilizing generative AI, and 52 % of them belief the expertise to assist them make knowledgeable choices.
And super-users aren’t slowing down anytime quickly—52 % say their utilization of generative AI is rising in comparison with after they first began.
Generative AI stragglers are unclear on its advantages
In distinction, non-users are older and show a big lack of engagement with the expertise. They report low familiarity with generative AI and are skeptical of its influence.
- 68 % of non-users are Gen X or Child Boomers.
- 88 % are unclear how generative AI will influence their life.
- 40 % say they aren’t acquainted sufficient with the expertise, and 32 % say AI will not be helpful for them.
Shifting past enjoyable: Maturing use instances for generative AI
Generative AI customers are nonetheless exploring the expertise, however trying to increase their use into the office and interactions with companies:
- 75 % of customers wish to automate duties at work and use generative AI for work communications.
- 38 % use generative AI for enjoyable/messing round, and 34 % for studying about subjects that curiosity them.
- 62 % would use generative AI extra if it was extra secure/safe.
Non-users/stragglers are searching for elevated security, schooling, and extra integration of their lives earlier than they dive in
- 70 % of non-users would use generative AI extra in the event that they knew extra in regards to the expertise.
- 64 % would use generative AI extra if it was extra secure/safe.
- 45 % would use generative AI extra if it was built-in into expertise they already use.
Learn Salesforce’s Tips for Trusted Generative AI.
The survey was performed amongst 4,041 people ages 18 or older in the USA, United Kingdom, Australia, and India. The survey was fielded from August 16–22, 2023.
