Malaysian low-cost airline airasia has not too long ago introduced the rebranding of its digital arm, pivoting from airasia Digital to MOVE Digital. In line with an official assertion, the rebrand symbolises a brand new chapter for the expansion of the airasia Superapp and BigPay.
airasia Superapp, MOVE’s journey platform enterprise, can be renamed to ‘airasia transfer’ as a part of the revamp. The journey and way of life mega app empowers shoppers to buy flight tickets, resort stays, meals, transportation, and store on-line.
Tony Fernandes, the highly-acclaimed Co-Founding father of AirAsia and CEO of Capital A, shared, “The title MOVE signifies us higher because the digital arm of Capital A, and reiterates our dedication to maneuver individuals, concepts and innovation ahead throughout the journey house.”
Furthermore, the rebrand will see the introduction of 1 platform for all journey and monetary providers. Placing comfort and know-how collectively, it is going to characteristic built-in monetary options like stability shows and BigPay transaction data, while strengthening the corporate’s worth proposition because the main alternative of journey app.
The Way forward for airasia Strikes Ahead
Fernandes will assume the position of Government Chairman at MOVE, highlighting the significance of driving synergy between the 2 companies. “With this modification, the market can anticipate an enriching person expertise other than extra integration of BigPay options throughout the airasia Superapp (now airasia transfer) very quickly.”
Moreover, Nadia Omer will step into the position of Chief Government Officer on the airline starting the twenty sixth of October. As CEO, Omer’s duty can be to drive the model’s imaginative and prescient and id as a low-cost journey platform with excessive conversions.
Capital A Berhad is dwelling to a number of corporations, with airasia Superapp (now airasia transfer) and BigPay comprising its digital arm, MOVE Digital Sdn Bhd. Each companies have achieved nice strides, with airasia Superapp recording 15 million month-to-month lively customers on the finish of Q2 2023 and BigPay’s constructive progress of carded customers by 16% YoY.
