Sure, generative AI can automate normal workflow duties, converse to shoppers and clients intelligibly, and churn out content material at lightning velocity. On the latter activity, the ensuing product tends to be boilerplate-style copy devoid of any character or voice—in different phrases, useful however hardly artistic. New analysis from visible communication platform Canva doesn’t counter that declare essentially, however 3 in 4 of greater than 4,000 advertising and marketing and artistic leaders surveyed say that the wunderkind tech is making them extra artistic.
The agency’s new findings on artistic execs’ attitudes in the direction of generative AI, with analysis accomplice Morning Seek the advice of, decide that AI is unlocking productiveness and elevating creativity—most advertising and marketing and artistic execs (80 p.c) agree that AI-powered instruments scale back the minutia of repetitive duties, releasing them as much as give attention to the extra artistic and significant components of their position. Sixty-nine p.c say generative AI instruments are enhancing their workforce’s creativity and saving them at the very least 2-3 hours per week, with greater than a 3rd (36 p.c) of groups saying they save between 4-5 hours per week on artistic initiatives.
Of the minority (17 p.c) who really feel generative AI instruments are limiting their workforce’s creativity, the most typical objection (48 p.c) was stopping the event of authentic concepts.
Prime findings embody:
Generative AI is quick changing into a fixture within the trendy office
Ninety-seven p.c of promoting and artistic leaders are snug with the rise of generative AI, with three-fourths (75 p.c) already contemplating it a vital a part of their artistic toolkit.
The AI ecosystem is fragmented and complicated
Greater than two-thirds (69 p.c) imagine there are already too many generative AI instruments, with 65 p.c overwhelmed by the training curve. Whereas most are excited concerning the alternatives to raise creativity, 54 p.c really feel pressured to make use of it to maintain tempo with change, and 47 p.c say they don’t know tips on how to get probably the most worth out of the expertise.
Generative AI is reworking the content material creation course of
With entrepreneurs and creatives tasked with creating enormous volumes of content material, many are turning to AI for help. The bulk (83 p.c) have used generative AI to create written content material, generate distinctive pictures (82 p.c) or edit pictures and movies (82 p.c). Wanting 5 years forward, roughly half (49 p.c) imagine generative AI instruments shall be higher than people at creating visible pictures.
Issues about information privateness persist
The flexibility of generative AI instruments to course of information and generate delicate data has raised some considerations. The bulk ranked buyer information (76 p.c), firm information (75 p.c), and private information (74 p.c) dangers as their high considerations, over job loss, plagiarism, and bias. Organizations are addressing these dangers, with greater than half (55 p.c) saying their firm has established strict pointers for the usage of generative AI.
“Tighter budgets, elevated content material calls for, and continuous deadlines have led entrepreneurs to embrace generative AI instruments to scale their output,” mentioned Natalie Schwartz, international head of brand name advertising and marketing at Canva, in a information launch. “Our findings reinforce the truth that AI-powered instruments are respiration new life into creativity and productiveness for entrepreneurs, a profound affect we see firsthand as a visible communication platform.”
Learn extra concerning the findings right here.
Canva commissioned Morning Seek the advice of to survey 4,050 enterprise leaders in advertising and marketing and artistic roles. These people are decision-makers for buying software program of their division or firm. Particularly, Canva surveyed 505 enterprise leaders in the USA, 500 in the UK, 513 in Spain, 503 in Germany, 497 in France, 524 in Brazil, 315 in Mexico, 377 in India, and 316 in Australia.
