On this Episode
On this episode of the “All About Apps” podcast, we dive deep into the world of cell consumer acquisition (UA) with a concentrate on a important difficulty – advert fraud. Joined by Deniz Kekeç (Innogames), Cansu Ağaoğlu (Alter), Faheem Saiyad (AppSamurai), and our gracious host Peggy Anne Salz.
With this superb panel of industy consultants in cell advert fraud prevention and knowledge analytics, we discover how leveraging knowledge can successfully fight fraudulent actions in cell UA campaigns.
On this episode, you’ll find out about,
- Metrics to observe for fraud detection
- Utilizing UA knowledge to determine fraud patterns
- Advert fraud varieties & fight strategies
- Battling fraud in rewarded methods
Key Issues to Pay Consideration To
1:08 Get to Know the Panel
4:27 Conventional UA vs. Measured Strategy to UA
6:35 Noticing the Indicators of Advert Fraud
7:58 Key Metrics to Watch Out
11:13 Actual vs. Pretend Customers
13:20 Totally different Varieties of Fraud
18:20 Advert Fraud in Rewarded Methods
24:29 Teamwork to Fight Fraud
26:23 The Position of AI
29:40 Significance of Trade Collaboration
Try the opposite episodes right here!
