The work that wins at Cannes Lions is commonly indicative of what the trade sees as its true objective.
This yr, the thrill on the pageant was that there could be a shift in direction of awarding extra huge manufacturers and correct business campaigns, to show the argument that promoting is in the end about promoting merchandise and constructing companies. Some such campaigns have been within the combine, however as in recent times, loads of work tackling societal points additionally scored the highest prizes.
The Grand Prix winners included Publicis Groupe’s marketing campaign to erase the stigma of most cancers within the office, Conflict of Clans’ faux sport historical past for its anniversary, Apple’s movie celebrating incapacity inclusion, and a digital innovation supporting a rustic that could possibly be eradicated attributable to local weather change. All the work demonstrates the true breadth of creativity that also powers this trade.
Take a look at all of the Grand Prix-winning campaigns beneath.
Companions Life | ‘The Final Efficiency’ by Particular New Zealand
Well being & Wellness Grand Prix
Publicis Groupe | “Working with Most cancers”
Well being Grand Prix for Good
Eurofarma | “Scrolling Remedy” by Dentsu Inventive
Pharma Grand Prix
British Airways | “A British Authentic” by Unusual Inventive Studio
Out of doors Grand Prix
Skinny | ‘Telephone In’ by Colenso BBDO
Radio & Audio Grand Prix
