The gathering additionally included a Stallion Varsity Jacket and a Scorching Woman Membership sweater, which was impressed by Megan Thee Stallion. Proceeds from the gathering went in the direction of beginning a scholarship fund of as much as $150,000 at Texas Southern College, which can be Megan Thee Stallion’s alma mater. The partnership with Megan Thee Stallion was natural, the marketing campaign was seamlessly built-in into HBCU tradition and it left a significant impression on college students at Texas Southern College. 
The marketing campaign illustrated a profitable and genuine strategy to interact with and put money into HBCU tradition, so how else can manufacturers faucet into HBCU tradition in significant methods?
Spend money on campus infrastructure 
Lengthy-term investments in infrastructure allow manufacturers to be extra current within the each day nuances of the HBCU expertise. Monetary help for infrastructure similar to dorms, athletic amenities and school rooms enhances the faculty expertise of HBCU college students. A majority of these investments and partnerships permit manufacturers to be authentically woven into the material of the on a regular basis lives of HBCU tradition and college students who’re pursuing their levels. 
Empower college students via mentorship
On the core, HBCUs are faculties of upper studying that construct leaders and a few of the most esteemed professionals, not solely within the Black neighborhood however in America—it’s essential that manufacturers perceive this mission. Establishing mentorship packages at HBCUs seamlessly aligns with this task by offering college students with the correct perception and steering to assist them safe jobs as soon as they graduate. It additionally supplies them with entry to conversations with people who’ve as soon as walked an identical path. This won’t solely speed up their skilled improvement but in addition assist them construct a powerful community of pros they will lean on to assist navigate their tutorial and profession journey. 
Construct expertise pipelines
Constructing a profession pathway for college kids may even make a big impression on bridging the hole for HBCUs. Create a calendar of occasions all year long that features skilled improvement workshops, panel discussions that present profession perception, and internship alternatives which might be designed to ascertain clear pathways for college kids to have profitable careers of their respective fields. Moreover, manufacturers also needs to contemplate investing in curriculum improvement and campus profession festivals in an effort to make sure that college students are being ready for what their respective business appears like now, and sooner or later.
Allyship with HBCUs is greater than only a advertising marketing campaign. Advertising campaigns solely signify a second in time or on the planet of promoting a “flight.” In an ever-changing world the place budgets are getting tighter and the return on funding is extra essential than ever, top-of-the-line returns on funding for a model is investing in HBCUs. Not solely are you displaying up in entrance of an viewers that is without doubt one of the driving forces behind tendencies for younger folks, however there’s additionally a chance to assist college students turn out to be leaders of their respective fields, making a sustainable pipeline to rent Black professionals and serving to nurture the HBCU expertise in a approach that drives authenticity and allyship. 
