“We method firms on a case-by-case foundation, as no two shoppers are the identical, and a few firms are on an extended transformation journey than others,” mentioned Danika Gregg, international sustainability communications lead at Dentsu. “We’re dedicated to partnering with all shoppers who share our values and are dedicated to tackling the challenges inside their enterprise, and serving to them to speed up their progress.”
Whereas it’s clear that holding firms’ relationships with Massive Oil run deep, the marketing campaign has made waves throughout the trade in a comparatively brief time period, and that would result in strain from extra highly effective forces.
“An enormous variety of individuals exterior of the trade hadn’t heard of any of those holding firms [prior to Clean Creatives’ campaign],” mentioned Solitaire Townsend, co-founder of sustainability-focused company Futerra. “A whole lot of activists now have.”
