Amazon Prime Video—one of many final main streaming providers with out industrial breaks—will quickly have TV promoting.
Followers of flagship collection like Marvelous Mrs. Maisel or The Boys will quickly see “restricted commercials” in Prime Video programming, the corporate introduced this morning.
“We purpose to have meaningfully fewer advertisements than linear TV and different streaming TV suppliers,” Amazon stated in an announcement.
Although the corporate didn’t give particular advert masses, the bottom benchmark for advert time on a streaming platform is round 4 minutes per hour. Commercials will arrive within the U.S., U.Ok., Germany and Canada in early 2024, with different nations later within the 12 months.
Prime Video presently prices $14.99 per 30 days (and can also be included within the $139 yearly Prime subscription). An ad-free tier will likely be obtainable for a further $2.99 per 30 days.
Reside occasions and sports activities will proceed to have advertisements.
Becoming a member of the ranks
Prime Video was one of many final main ad-free holdouts within the streaming world, with solely Apple TV+ remaining commercial-free.
Including an advert tier follows the strikes of rivals like Netflix, Disney+ and Max as streaming providers proceed to seek for further income.
Based on Amazon, promoting will assist it “proceed investing in compelling content material and maintain rising that funding over a protracted time period.”
The corporate’s content material spend rocketed up 30% to $16.6 billion in 2022, which incorporates Thursday Night time Soccer and authentic collection like Rings of Energy. The primary season of the Lord of the Rings collection price greater than $500 million, and TNF rights are available in at greater than $1 billion yearly.
And whereas Amazon stated it will not be making value adjustments to Prime in 2024, a number of different streaming providers have already hiked their charges.
Final month, Disney raised its streaming costs for the second time in lower than a 12 months, and NBCUniversal’s Peacock received pricier for the primary time ever in July.
