Acquainted territory
Amazon isn’t new to promoting.
Through the firm’s NewFronts presentation in Could, Amazon stated that Prime Video has turn into the most-subscribed-to streaming service within the U.S. and that advertisers can attain a mean month-to-month U.S. viewers of 155 million throughout Amazon ad-supported streaming TV. That features Amazon Freevee, Thursday Night time Soccer, Twitch, Hearth TV and third-party apps by way of Amazon Writer Direct.
Nonetheless, as lately as June, a supply acquainted with the matter informed Adweek {that a} WSJ report “shocked” Amazon and that the corporate would let media patrons know an advert tier was coming earlier than that data was made public.
A number of patrons informed Adweek on the time that Amazon had not contacted them a couple of potential advert tier.
