Sunday, November 26, 2023
HomeMarketingAmazon's Advert Enterprise Continues to Surge Whilst Google and Meta Face Slowdowns

Amazon’s Advert Enterprise Continues to Surge Whilst Google and Meta Face Slowdowns


Regardless of an general blended efficiency within the final quarter, Amazon continued to steadily develop its advertisements enterprise, clocking 19% in year-over-year development whilst tech giants like Meta and Google have seen gross sales gradual.

The net procuring large mentioned in its earnings report this week that it introduced in $11.6 billion of advert gross sales within the final three months of 2022.

The outcome comes amid general revenues that beat analyst expectations with $149.2 billion. However the firm forecast a weaker efficiency this quarter because it continues to battle with financial headwinds, inflicting its inventory to dip in after-hours buying and selling.

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