Apart from individuals, the businesses have additionally misplaced a number of key accounts because the starting of 2022, together with DDB New York’s Henkel and Aflac enterprise, whereas adam&eveNYC misplaced Peloton and Jim Beam. However DDB NY just lately received Kroger Well being two years after successful the Kroger enterprise, and Brim stated there must be some new wins to announce within the close to future.
Brim is assured that purchasers will welcome the merger, since they are going to have extra expertise at their disposal, however he admits there’s quite a lot of onerous work forward.
“That is Invoice (Bernbach)’s company. And we’ve obtained to dwell as much as that,” said Brim, including that he sees the brand new adam&eveDDB as inhabiting the center floor between boutique businesses and massive retailers.
Brim additionally hopes to take the momentum of current wins, together with promoting company of the 12 months by adam&eveDDB and community of the 12 months for DDB Worldwide for the third 12 months in a row on the D&AD Awards, and parlay that into extra work and goodwill for the brand new adam&eveDDB.
Adam&eveDDB has received quite a few awards for “The Final Picture” work for Calm, together with the company’s John Lewis work, Marmite and the Coors Mild Chillboards marketing campaign that discovered adam&eveDDB partnering with DDB Chicago and Nord DDB.
“I would like individuals to stroll in happy with the place they work,” Brim stated. “It’s not going to be straightforward, however we’re going to make it enjoyable. Should you in the event you see a bit of labor that’s completely distinctive, 9 instances out of 10 individuals had quite a lot of enjoyable making it. It’s simpler stated than completed. However that’s most undoubtedly the mission.”
Jameson Fleming contributed reporting to this story.
