Amplify Conversions for In-app Notifications with Customized HTML

In-app notifications are brief and informative messages customers obtain after they open an app. They assist take consumer interplay a step additional, like progressing by way of the totally different phases of a funnel. From onboarding new customers to driving repeat purchases, these notifications aid you do all of it!

With the potential of incorporating any content material or media, in-app notifications mean you can make customized, partaking messages and pair them with visually interesting parts. Nonetheless, if you happen to’re in search of extra management over the feel and appear of an in-app message, utilizing customized HTML templates is the best way to go.

What are Customized HTML templates?

In a sea of manufacturers preventing for visibility and consumer engagement, Customized HTML templates aid you stand out and convey your message in an out-of-the-box method. These templates unlock customized performance and branding to match your wants and might help you wow your clients all through their app journey.

You possibly can personal up the content material space and run partaking campaigns per their use instances. To do that, merely import code to create a novel template, and edit it to make adjustments as per your necessities.

The best way to create Customized HTML templates with WebEngage?

1. In your dashboard, head over to Personalization> App Personalization> In-app Notifications and begin creating an In-app marketing campaign,
   
2. Within the message tab, choose the structure as ‘Traditional Modal’ or ‘Full-screen Modal’,
3. Now, choose the template as ‘Customized HTML’ and add the content material physique in uncooked HTML format.
4. End creating the In-app marketing campaign and launch it.

If you wish to recreate future in-app campaigns in the same fashion, copy and paste the code, add the brand new content material, make the required changes, and voila!

Please observe: At present, this function is supported by the Traditional Modal and Full-Display Layouts. As that is an access-controlled function, kindly attain out to your Buyer Success Supervisor or product@webengage.com to get entry.

The best way to leverage Customized HTML for In-App Notification?

Customized HTML templates mean you can create a visually enhanced, compelling, and intentional expertise to your customers. With these templates, you’ll be able to ship distinctive, customized messages whereas saving on creation time. Let’s see how one can virtually leverage these templates for in-app notifications:

1. Add flexibility to your notification template: With customized HTML, you’ll be able to create a variety of templates to run particular use instances. You possibly can plug in your content material in whichever method you need and customise all parts, from the picture peak to the variety of CTAs.

For instance: You need to use it to advocate merchandise primarily based on the final seen product by a consumer. With customized HTML you’ll be able to experiment with the structure, add product advice aspect by aspect, and in addition add 2 CTAs aspect by aspect. For extra info on implementing advice in your campaigns, learn our weblog.

2. Align In-App Notification as per your branding and design: Customized HTML offers you the pliability to align colours, fonts, and extra to make sure that your in-app notifications are a seamless extension of your app design and branding.

For instance: You require a colour palette and particular fonts to fulfil your design necessities. With customized HTML, you’ll be able to merely align these parts to make the template appear and feel like they had been made simply to your model.

3. Add partaking parts: You could be as artistic as potential whereas deciding on parts to your in-app campaigns to make them extra partaking. Components akin to photos, movies, and GIFs, CTAs could make your notifications extra interesting and set you aside out of your opponents.

For instance: To onboard new customers and educate them about your platform and options, you’ll be able to add engaging parts, like a video on the subject, to make the interplay extra partaking.

4. Incorporate dynamic parts: With Customized HTML templates, you’ll be able to deploy timers, countdowns, and time-bound affords to induce in-app purchases. This helps create a way of urgency and influences customers to make snap shopping for selections.

For instance: You possibly can deploy countdowns for particular occasions akin to each day offers, flash gross sales, black Friday gross sales and so forth., and ship reminders to customers of the remaining time left to nudge them into making purchases whereas the campaigns are working.

Wrapping Up

Customized HTML templates aid you unleash your creativity and create distinctive in-app notifications rapidly and effectively. They’re newbie pleasant, whereas nonetheless offering the choice to implement complicated use instances. Moreover, you’ll be able to design notifications that seamlessly prolong your branding, incorporate partaking and dynamic parts, and drive conversions. Thrilling, proper? So, what are you ready for?

We hope you check out this function and share your suggestions. Learn our information base for extra info. If you happen to want extra help, get in contact together with your Buyer Success Supervisor or attain out to product@webengage.com to get began.