Content material advertising corporations are infamous for overpromising and beneath delivering, so at Digital Commerce Companions, we go the other way. We mood (then exceed) expectations.
Since we’re Copyblogger’s website positioning and content material advertising company, we all know nice issues take time — which suggests it’s essential to draw purchasers who suppose long run.
That stated … final month, Digital Commerce Companions’ content material advertising providers positioned our handful of purchasers to make $450k+ in course gross sales, drive 800k website visits, and get 45,426 e-mail subscribers.
Content material advertising will not be merely writing one other article and publishing it to your weblog. It goes deeper than that. A lot deeper, particularly when you may have a confirmed course of for creating a customized content material advertising technique for every shopper (extra on that in a bit).
Proper about now you’re most likely figuring out whether or not or not we provide the very best content material advertising providers to your specific services or products. See how that works?
When accomplished proper, content material advertising can rework your corporation by bringing certified patrons to your web site. That movement of site visitors lets you give attention to the work that issues essentially the most to you.
Let’s check out how we are able to do that for your corporation.
Need us to
scale your site visitors?
For the primary time, The Copyblogger methodology is now obtainable to a choose few purchasers. We all know it really works. We’ve been doing it since 2006.
Content material Advertising and marketing Providers at a Look
website positioning and content material advertising are a strong mixture that may drive your corporation with focused natural site visitors.
Natural site visitors essentially differs from different kinds of site visitors for one crucial cause — these individuals are actively trying to clear up their issues. They’re actively trying to find info associated to your corporation — that’s how they found you within the first place.
Energetic searchers are at all times higher than passive viewers.
And we all know this technique works. We’ve been utilizing it since 2006.
As a done-for-you service supplier, we deal with all of it for you. From technique to publishing, we’re your content material advertising companions.
Listed here are the weather of our content material advertising providers that assist your corporation win.
A Nicely-Documented Content material Technique
To slender down your targets, we sometimes give attention to these three classes:
- Enterprise targets that specify income will increase and normal progress. You need to set targets that align together with your general enterprise technique.
- Advertising and marketing targets that enhance model consciousness and lead technology. You should use key efficiency indicators (KPIs) like click-through-rate (CTR) and conversion charges to measure success.
- website positioning targets that notice search engine rankings and natural site visitors. You possibly can give attention to long-tail key phrases and high quality backlinks.
It’s not adequate to have a imprecise concept or delay this step till later within the course of. The targets you set now will body and information your complete content material advertising technique.
To make sure that your content material plan is efficient, it’s essential to obviously manage and doc it.
Superior Competitor Hole Evaluation (Insights That Increase Your Content material Advertising and marketing Providers)
To carry out this evaluation, we pull all the highest key phrase rankings for our shopper’s matter natural search opponents. Normally, we analyze the rankings of 5 opponents.
Then we search for “key phrase gaps.” These are matters/key phrases that two or extra of your opponents rank for our shopper doesn’t. Doing so allows us to piggyback off their website positioning and content material work.
For instance, the extra opponents we see rating for a subject we haven’t coated, the extra seemingly it’s to be a useful matter for his or her enterprise. And as such, a subject we must be .
This step helps us each decide the helpful key phrases our shopper already ranks for and uncover new, related key phrases that we predict they need to rank for.
Personalized Content material Conversion Funnel
At its most simple, a content material conversion funnel is an intentional, multi-step path. Put merely, it turns an internet site customer right into a paying buyer.
Listed here are the three levels which might be most related for our content material advertising providers:
- Downside-Conscious: Your prospect is aware of they’ve an issue, however doesn’t know there’s an answer.
- Resolution-Conscious: Your prospect is aware of the end result they need, however isn’t positive your product offers it.
- Evaluating & Changing: Your prospect is aware of what you promote, however isn’t positive it’s the suitable resolution.
As soon as we perceive the shopper’s funnel, we are able to create content material for every stage of consciousness and transfer our prospect via the client journey.
Practical Web page Mapping and Content material Audit
Subsequent, we take a look at your present content material — all the things from weblog posts to product pages.
This course of goals to find out a particular subsequent step or “motion” for every web page in your web site: preserve, tweak, or delete.
Content material audits could be as complete as you’d like, however we preserve this pretty easy to remain centered on uncovering the holes in your conversion funnel.
Most web sites at this stage will discover that the majority of their content material is “problem-aware.”
Efficient Key phrase Analysis
We don’t consider key phrases and search volumes as simply numbers; they’re actual folks in search of options to their issues.
We at all times begin with an inventory of high-value key phrases compiled in the course of the info gathering, competitor analysis, and goal-setting levels of our content material advertising technique course of.
This listing of key phrases varieties the spine of the content material advertising providers we plan to create to your personalized plan.
Ongoing Content material Manufacturing
Our content material advertising providers depend on a repeatable course of that:
- Paperwork the content material we plan to supply
- Selects the key phrases we intend to make use of
- Creates an editorial calendar that retains monitor of our publishing schedule
Article briefs present our hand-picked writers with detailed outlines of how the content material ought to look and which key phrases it ought to embody.
Every author’s project is to supply the very best content material potential, and content material must match the search intent of the person.
Search engines like google don’t simply favor content material with the suitable key phrases and on-page optimization. They favor content material that gives related solutions and options to the customers’ queries.
Our writers at all times put themselves within the sneakers of the reader and craft content material that solutions search queries in essentially the most correct and complete method potential. Plus, we set up editorial pointers to maintain your content material tone and model voice constant.
Enterprise Efficiency Reviews
Reviews assist us actively monitor the efficiency of our content material advertising providers to make sure that our work achieves its desired targets and generates outcomes.
This course of consists of two distinct however intersecting processes:
- Auditing present content material and updating it as vital
- Analyzing and forecasting efficiency analytics
With superior analytics instruments like Google Search Console and Semrush, we monitor the efficiency of the content material and make changes as wanted.
We additionally monitor inside and exterior publications to find out essentially the most environment friendly and efficient distribution channels, and optimize accordingly.
E-mail Advertising and marketing That Separates You From the Competitors
Trendy e-mail advertising is permission-based, which means most advertising messages you see in your inbox are a results of you asking to obtain them.
Whether or not it’s a publication, a product pitch, or a reminder to finish a purchase order in a procuring cart, the recipient is . Your message would possibly even be welcomed or appreciated. In any other case, they wouldn’t have signed as much as keep in contact.
The main target of e-mail advertising must be offering added worth and making a gift of helpful content material. Assume sources, relatively than fixed gross sales provides.
How A lot Do Our Content material Advertising and marketing Providers Value?
The funding in your website positioning and content material advertising providers in the end comes all the way down to your priorities and sources.
Some purchasers need an company to fully management their content material advertising technique and run their web sites. In distinction, others are hands-on with their content material advertising and simply need assist with content material creation and primary website positioning. Many desire one thing in between.
Beneath, you’ll discover classes and costs for content material advertising providers from Digital Commerce Companions. These are for month-to-month retainers and begin with six-month minimal engagements:
- Fundamentals: $5,000 – $8,000 USD monthly
- Scalable Development: $8,000 – $12,000 USD monthly
- Digital Content material Advertising and marketing Division: $12,000+ USD monthly
Along with your priorities and sources, your mission’s value relies on the scope of your web site.
For instance, the worth for a 10-year-old web site with 35,000 pages could be increased than the worth for a two-year-old web site with lower than 200 pages.
Scale Your Natural Visitors with website positioning + Content material Advertising and marketing
Sensible, constant website positioning and content material advertising providers will entice guests to your web site … and aid you convert extra of these guests into loyal prospects who purchase from you time and again.
We work with purchasers who:
- Need an end-to-end website positioning companion: From content material creation to technical website positioning, we cowl it.
- Can put money into the long-term: We work with fewer purchasers after which go all-in for them.
- Consider in higher communication: To implement successfully, we have to speak.
Able to create search-friendly content material that brings in a gradual stream of focused natural site visitors?
Take the subsequent step to see if we’re a very good match.
