It’s time to mirror on the entire wonderful issues that we, ActiveCampaign have dropped at life this previous 12 months, and a big a part of these concepts got here from you.
Once you consider 2023, the #1 factor that involves thoughts is AI. We’d be stunned if there’s anybody on the market not utilizing AI, together with us. We made large strides with AI-driven innovation, launching highly effective options inside electronic mail content material era and automation.
On this submit, we’ll dive into AI and the important thing themes we targeted on as an organization, together with customer-driven innovation, maximizing your e-commerce retailer income, scaling your small business with confidence, and ensuring your buyer engagement is as customized as doable.
AI-driven innovation
In a world the place AI-driven innovation is redefining the boundaries of what’s doable, we discover ourselves on the forefront of a revolution in enterprise and advertising. Our current releases of AI-powered automation constructing and AI-powered content material era are a testomony to the transformative potential of AI.
These developments exemplify the thrilling way forward for AI-driven innovation. Promising elevated effectivity and deeper, extra significant connections with our prospects.
- AI-powered automation constructing: Developed for automation builders to kick begin and streamline the client journey. Making the construct and design course of a complete lot faster.
- AI-powered content material era: Empowers entrepreneurs and gross sales professionals to ideate, compose, and reiterate to perfection.
- Entrepreneurs: Take a look at your limitless content-generating wants.
- Gross sales groups: Dive into utilizing AI to craft the proper messaging for leads.
“We’ve all the time targeted on taking advanced capabilities and making them accessible to all companies, not simply the enterprise. AI accelerates our mission of democratizing automation.”
Kelly O’Connell, Chief Product Officer at ActiveCampaign
Learn extra from our CPO on our imaginative and prescient for all issues AI.
Private and highly effective experiences
Within the ever-evolving panorama of selling and buyer engagement, we’re repeatedly advancing our platform to ship private and highly effective experiences. With a lot of impactful updates to our segmentation capabilities and the addition of key channel integrations, our prospects are empowered to attach along with your audiences on a complete new stage.
These enhancements are a testomony to our dedication to offering you with the instruments to create actually customized and impactful experiences that drive outcomes.
- Multi-select tags: Unlock the flexibility to choose a number of tags directly inside a single situation. Goal your viewers extra easily and get area again for extra fields inside your segments.
- Contact listing standing situations: Achieve readability with this new characteristic. Select from quite a lot of contact listing standing situations for visibility into your list-to-contact relationships. See all the completely different statuses and some use instances that’ll assist you to put this into motion.
- E mail exercise home windows: Drive engagement by leveraging exercise home windows in your varied electronic mail situations. No extra guesswork or counting on tags for elevated message relevance. Be taught extra on tips on how to construct out segments utilizing this characteristic.
- ‘Begins with’ operators: Expertise enhanced precision. ‘Begins with’ operators now accompany varied situations for a fair better capacity to narrowly goal.
- SMS integrations: Talk along with your contacts with extra than simply electronic mail by including SMS communication to your advertising technique. We launched 9 new SMS integrations this 12 months, together with Tatango.
- Google Advertisements integration: Join your Google Advertisements account to ActiveCampaign to simply welcome new subscribers to your neighborhood and attain potential prospects throughout Google’s promoting channels. Not a Google Advertisements consumer but? ActiveCampaign prospects will obtain an advertisements credit score when signing up with Google Advertisements straight from their ActiveCampaign account. Be taught extra on tips on how to set this up right here.
Buyer-driven innovation
Buyer suggestions holds nice significance for us, and this 12 months, we’ve seen a outstanding 619 of your concepts come to life!
By means of customer-driven innovation, we’re excited to share the most recent updates thoughtfully designed to align along with your wants and preferences.
- Kinds redesign: Construct types that captivate and gas the dynamic buyer journey. We’ve kickstarted a collection of updates to supply a broader vary of customization choices. These updates empower you to change the design and visible parts of your kind with none coding experience. These updates and extra coming inside the subsequent 12 months will pave the best way for us to allow extra refined features.
- E mail alignment: Additional tailor your emails to align seamlessly along with your branding and communication kinds. Select between a basic centered look or a contemporary left or right-aligned electronic mail to set them aside out of your common messaging.
- Automation marketing campaign administration: Streamline and simplify your marketing campaign administration with the flexibility to bulk edit electronic mail sender info and conduct bulk electronic mail testing for automation campaigns.
Maximize e-commerce income
In keeping with a research by Forbes, by 2026, the e-commerce market is anticipated to complete over $8.1 trillion.
With extra prospects buying on-line, your small business can promote extra and earn extra consequently. ActiveCampaign is right here that can assist you goal prospects on a scalable stage that may enhance gross sales, improve engagement, and construct model loyalty.
- Product catalog: Improve your gross sales potential by capitalizing on customized product options and expanded product segmentation situations tailor-made to your contacts’ pursuits or buy historical past. Seamlessly combine your Shopify and WooCommerce retailer with ActiveCampaign to import detailed product info in ActiveCampaign to extend engagement, enhance gross sales, and construct model loyalty.
- Order standing: Ship a immediate follow-up along with your prospects as their order standing adjustments. With our highly effective advertising automation capabilities, you’ll be able to automate this course of rapidly and simply. This proactive method ensures your prospects keep knowledgeable, fosters engagement to strengthen relationships, and paves the best way for loyal, repeat prospects.
- Coupon block: Drive greater conversions with customized provides to advertise your gross sales and different promotions. Leverage the coupon block plus automation to incentivize prospects to make a purchase order, resembling encouraging previous prospects to purchase once more, recovering deserted carts, selling vacation gross sales, rewarding loyalty, and extra.
- Combine with VTEX: Join ActiveCampaign along with your VTEX retailer to nurture buyers and create cross-sell and upsell actions that drive income primarily based on prospects’ behaviors. Observe what your prospects have bought and suggest future purchases accordingly by means of promotional emails, slack messaging, and extra.
Scale with confidence
Scaling your small business is necessary for fulfillment, but it surely’s usually mistaken for progress. In actuality, these are two separate however equally very important targets. Progress expands your market and income whereas scaling establishes the inspiration for lasting progress. They go hand in hand.
To confidently scale, you want environment friendly instruments to automate advanced processes which may in any other case gradual your small business down. This 12 months, ActiveCampaign launched a number of options that assist our prospects obtain regular, safe progress and have the arrogance to achieve new heights.
- Gross sales engagement automation reporting: Unlock a wealth of invaluable info about prospect interactions, electronic mail efficiency, and extra, all designed to supercharge your gross sales success. Detailed analytics, together with automated 1:1 electronic mail open and click-through charges, assist you to adapt your messaging, optimize your gross sales processes, and refine your methods.
- Account exercise stream: See an entire document of current account exercise, together with accomplished duties and job outcomes, account proprietor adjustments, 1:1 emails despatched, and engagement monitoring (open and hyperlink clicks) for 1:1 emails.
- Account subject adjustments set off: This primary-of-its-kind account-based B2B set off empowers companies to kick off automations primarily based on adjustments to any account fields, leading to improved processes, more practical outreach, elevated engagement, stronger connections, and in the end, extra worthwhile relationships.
- Multi-contact triggering: Enhanced engagement along with your contacts to effortlessly add a number of contacts to a single account or deal inside automations. Broaden your attain and concentrating on precision by participating with the proper contacts on the proper time, driving higher enterprise outcomes.
- Customized report add-on: Unlock the total potential of customized reviews with our add-on characteristic, obtainable for all ActiveCampaign plan tiers. Measure the affect of your advertising methods, achieve invaluable insights into your key gross sales metrics, monitor the efficiency of your e-commerce retailer, and rather more!
Right here’s to a different nice 12 months
This 12 months was all about AI and constructing deeper, extra engaged relationships along with your prospects whereas driving will increase in conversion. We are able to’t wait to see what’s in retailer for 2024!
Trace: A brand new marketing campaign workflow, exercise logs, and extra promoting integrations.
We’re right here to assist small groups energy huge companies with the world’s main clever advertising automation platform—inspiring entrepreneurs to realize greater than you ever thought doable.
Prepared to make use of these options? Strive us out free of charge and join a trial within the field to the proper →
