Annual report 2023 — Stripo.e-mail

This yr has been marked by a sequence of progressive function launches comparable to our enhanced e-mail editor, new account, and GenAI expertise. As well as, we reached the outstanding milestone of 1 million customers. These accomplishments underscore our dedication to innovation, consumer empowerment, and setting new requirements within the e-mail advertising and marketing business.

Stripo’s 2023 in numbers

Welcome to the normal rubric that we actually get pleasure from — Stripo’s yr in assessment, distilled into key figures. Right here, we highlight essentially the most important numbers that outline our journey by way of 2023:

• engagement per session: On common, every sheet noticed 22 classes, indicating a excessive degree of engagement and interplay with our platform;
• collaborative efforts: An e-mail was edited by a most of 4 folks, showcasing the collaborative spirit that drives profitable e-mail campaigns;
• intensive template modifying: The file for essentially the most modifications made to a single template stood at 2,242 throughout 22 classes. This interprets to almost 100 modifications per session, a testomony to the meticulous and thorough work of our customers;
• prolific e-mail creation: Since 2017 — a outstanding whole of 8,361 emails created by a single consumer. In 2023 — a staggering 3,507 emails had been crafted by our most lively consumer, highlighting each dedication and productiveness;
• versatility in e-mail exporting: The utmost variety of completely different Electronic mail Service Suppliers (ESPs) to which a single e-mail was exported reached 6, demonstrating the flexibleness and flexibility of our platform;
• rising group: Roughly 270,000 new customers joined us in 2023, considerably increasing our vibrant group of e-mail entrepreneurs.

The evolution of our e-mail editor

Staying forward of the curve is important — not only for us — however, extra importantly, for our customers within the dynamic area of e-mail advertising and marketing. This yr, our focus prolonged past merely updating the design. We aimed to create one thing considerably extra impactful for our customers.

The brand new editor: Efficiency and innovation

Our major purpose with the new editor was to considerably enhance its efficiency, and we’re thrilled to report that our customers significantly appreciated these enhancements. Quicker, extra environment friendly, and extra dependable — these are the hallmarks of our revamped editor.

However that is not all. We perceive the significance of agility in at the moment’s fast-paced digital atmosphere. Subsequently, we have designed the brand new editor to facilitate the speedy addition of latest options. This strategy ensures that we will shortly adapt to rising traits and consumer wants, holding Stripo on the forefront of e-mail advertising and marketing expertise.

WYSIWYG 

A standout function of our new editor is the combination of “True” WYSIWYG (What You See Is What You Get). This superior interface revolutionizes e-mail creation, permitting customers to work on a selected model of their e-mail (desktop or cellular), change modes seamlessly, and ideal their designs in actual time. This functionality ensures that what you design is strictly the way it will seem to recipients, a vital benefit in at the moment’s e-mail advertising and marketing panorama the place responsiveness and flexibility are key.

Ongoing developments: Options on the horizon 

Whereas we’re pleased with the progress we have made, we acknowledge that there is at all times room for development. At present, options such because the Timer and AMP (Accelerated Cellular Pages) are nonetheless being developed for the brand new editor. To add them to your e-mail, you have to change to the previous editor and when you’re completed change again. Relaxation assured that every one the modifications/modifications you make within the previous editor will keep in-tact within the new editor.

Transitioning from previous to new

We perceive that change may be daunting, which is why the previous editor will stay operational for an additional yr to make sure a clean and stress-free transition. At present, the brand new editor remains to be within the testing part and is on the market by default solely to new customers. This strategy permits us to refine and ideal the brand new editor based mostly on consumer suggestions and utilization patterns. Throughout this transition interval, customers can simply change between the previous and new variations, which can permit everybody to maneuver at their very own tempo and adapt comfortably to the brand new options and interface.

The evolution of Stripo’s account

This replace is not only a facelift; it is a full transformation geared toward enhancing velocity, effectivity, and collaboration in e-mail advertising and marketing.

Quicker and extra environment friendly

The brand new account at Stripo has been meticulously up to date to hurry up your work. We have streamlined processes and optimized efficiency, making certain that each motion you are taking is quicker and extra responsive. This improve is not only about fast fixes; it is a foundational enchancment designed to help all of the thrilling options we plan to introduce.

Group tasks

One of many standout options of our new account system is the power to create teams for particular person tasks. You may set up particular settings and model pointers that may be robotically utilized to all present and future tasks throughout the group. What’s extra, this performance lets you assign roles, set permissions, and handle entry inside these teams seamlessly. This function is a game-changer for groups trying to preserve consistency and streamline workflow.

Versatile roles and permissions: Tailoring entry

At present, our system helps commonplace roles and permissions, however we’re actively creating a extra versatile framework. This replace will permit for customized roles and permissions, providing you with better management over how your workforce interacts with tasks. It is all about offering the suitable entry to the suitable folks on the proper time.

Cellular-friendly design: On-the-go accessibility

Recognizing the growing want for cellular accessibility, we have redesigned the account to be snug and environment friendly to make use of on cellular gadgets. Whether or not you are within the workplace or on the transfer, you may have the complete energy of Stripo at your fingertips.

The brand new account system at Stripo is extra than simply an improve; it is a transformation that paves the best way for a extra collaborative, environment friendly, and mobile-friendly e-mail advertising and marketing expertise. We’re enthusiastic about these modifications and are assured that they’ll considerably improve your e-mail advertising and marketing efforts.

Commenting and real-time co-editing: A piece in progress

We had formidable plans to launch the commenting and real-time co-editing options in 2023. Nonetheless, our dedication to utilizing CRDT (Battle-free Replicated Information Sort) expertise to make sure that feedback are saved even with out an web connection has led to a slight delay. This expertise is essential for offering a seamless collaborative expertise, and we’re working diligently to implement it successfully.

Teamwork enhancements in progress

We’ve talked about that we’re within the midst of creating sturdy commenting and real-time collaborative modifying options. These instruments are designed to permit instantaneous suggestions and collaborative content material creation. As soon as carried out, these options will considerably improve the best way groups work together and work on emails, making the method extra dynamic and environment friendly.

Integration with Slack and Asana

One other thrilling growth is the combination of Stripo with common undertaking administration instruments comparable to Slack and Asana. With this function, people will be capable to view tasks and depart feedback with out the necessity to register or log in to Stripo each time. This degree of accessibility is especially helpful for groups that embrace exterior collaborators or purchasers who want to offer enter with out being absolutely immersed within the Stripo atmosphere.

The concentrate on teamwork inside Stripo is a mirrored image of our understanding of the collaborative nature of contemporary e-mail advertising and marketing. These new options are being launched with the purpose of considerably enhancing workforce dynamics and enhancing undertaking outcomes.

Prioritizing knowledge safety and belief

For us, the safety of each our purchasers and their subscriber’s knowledge is paramount. That’s the reason we have carried out measures to make sure the best degree of information safety and to construct belief with our purchasers.

Two-factor authentication (2FA): An additional layer of safety

We have launched Two-Issue Authentication (2FA) as a normal safety function for all Stripo accounts. By requiring a second type of verification, usually a code despatched to a cellular system, 2FA gives our purchasers with peace of thoughts, making certain that their knowledge is well-protected.

Complete safety certifications

Stripo is devoted to sustaining excessive requirements of information safety and safety, as mirrored in our vary of safety certifications. These certifications are a testomony to our constant adherence to established knowledge safety practices. They supply our purchasers with the peace of mind that each their very own and their subscribers’ knowledge are securely managed and guarded.

Vanta verification: A testomony to our safety requirements

We’re proud to announce that we’ve handed the Vanta verification, a rigorous evaluation of our safety protocols and practices. This verification is a testomony to our unwavering dedication to knowledge safety.

Wanting forward, we’re on observe to obtain our SOC 2 certification in February, additional solidifying our place as a pacesetter in knowledge safety. This certification, famend for its stringent necessities, will present an extra layer of assurance relating to our safety, availability, and confidentiality practices. Upon receiving the SOC 2 certification, it will likely be added to our Belief Middle.

Ongoing vigilance: Handbook moderation and HackerOne collaboration

Our strategy to safety is proactive and steady. We make use of handbook moderation to make sure that no scammers slip by way of our defenses. This hands-on strategy enhances our automated programs, offering an extra layer of scrutiny.

Moreover, our cooperation with HackerOne highlights our dedication to staying forward of potential safety threats. By partaking with a group of moral hackers, we will determine and handle vulnerabilities earlier than they are often exploited, making certain a safe platform for our purchasers and their subscribers.

Advancing accessibility in e-mail advertising and marketing

We concentrate on a vital side that usually goes missed within the digital world: accessibility. At Stripo, we’re devoted to making sure that our platform and the emails created by way of it are accessible to everybody, together with these with visible impairments.

Optimizing e-mail code for accessibility

At Stripo, we have taken a major step this yr by optimizing the code for all emails created by way of our platform. This optimization is in keeping with the rules set by the Electronic mail Markup Consortium, making certain that emails should not solely visually interesting but in addition accessible, significantly for display reader customers. Recognizing our duty with over 1,000,000 customers, we imagine that optimizing emails for display readers is an important step towards making the digital world extra inclusive. By enhancing the accessibility of emails from our platform, we contribute to a extra accessible on-line atmosphere, benefiting our huge subscriber base and making a optimistic affect on the group.

Electronic mail marketing campaign precheck: Planning for enhanced accessibility

As we proceed to refine our e-mail options, we’re excited to share an idea that’s presently in our growth pipeline: the Electronic mail Marketing campaign Precheck device. Though it isn’t but obtainable, it represents a major step ahead in our efforts to assist customers determine potential accessibility points of their e-mail designs, aligning with our dedication to inclusivity.

Whereas the ultimate design and coding optimizations for display reader compatibility are sometimes within the palms of entrepreneurs and designers, our purpose is to offer them with a device that provides helpful insights and suggestions. The Precheck device, nonetheless within the starting stage, goals to handle the wants of people who’re colorblind, dyslexic, or epileptic. By highlighting areas of an e-mail that won’t meet accessibility requirements, and suggesting enhancements, we’re making ready to empower our customers to create extra inclusive and efficient e-mail communications.

Stripo’s accessibility initiative: WCAG certification

Stripo’s dedication to accessibility goes past simply the emails created on our platform. We’re actively working towards aligning with the Internet Content material Accessibility Tips (WCAG), specializing in making our platform usable for people with visible impairments, together with those that are colour blind. This initiative is about adapting our instruments to be extra intuitive and user-friendly for folks with a variety of disabilities, permitting everybody, no matter their visible skills, to craft efficient e-mail campaigns effectively.

By optimizing our emails for accessibility, introducing instruments such because the Electronic mail Marketing campaign Precheck, and present process WCAG certification, we’re taking concrete steps towards this purpose. We perceive that an inclusive strategy will not be solely a matter of compliance but in addition a mirrored image of our values and dedication to serving a various consumer base.

Evolutionizing e-mail advertising and marketing with GenAI

This yr at Stripo, we have launched into a twin path of innovation, considerably advancing each our interactive modules and GenAI expertise. Whereas our interactive modules proceed so as to add a component of engagement and playfulness to emails, remodeling them into immersive experiences, the combination of GenAI marks a brand new period in e-mail design and content material creation. Collectively, these developments are reshaping the best way audiences work together with e-mail content material, elevating every e-mail from a easy message to a dynamic, customized expertise.

GenAI: A game-changer for textual content and modules

Our GenAI expertise is a groundbreaking addition to our suite of instruments. It is designed to revolutionize not simply particular person textual content parts however whole e-mail modules. GenAI’s capabilities prolong past fundamental textual content era; it is about creating cohesive, contextually related, and interesting content material for whole e-mail modules.

The imaginative and prescient: Automated e-mail creation

Our imaginative and prescient for GenAI is formidable. We’re not simply trying to automate elements of the e-mail creation course of; we intention to automate the complete course of. From drafting compelling content material to designing visually interesting and interactive modules, GenAI is about to rework how e-mail advertising and marketing campaigns are developed. This degree of automation will save time, cut back the margin for error, and permit entrepreneurs to concentrate on technique and creativity.

Stripo’s interactive recreation modules

In 2023, Stripo considerably expanded our interactive module choices, introducing a variety of partaking and playful video games which have reworked the e-mail advertising and marketing expertise. These recreation modules, a part of our interactive module generator, have opened new avenues for creativity and engagement in e-mail campaigns.

A various vary of interactive video games

Our interactive module generator now contains a number of new video games, every designed to captivate and have interaction e-mail recipients:

• scratcher recreation: This interactive function permits the creation of a “scratch-to-reveal” expertise, much like lottery tickets. Customers can conceal secret messages or promo codes beneath a scratchable floor, including a component of shock and interplay to their emails;
• wheel of Fortune: This recreation lets recipients spin a digital wheel to win prizes or uncover promo codes, including a enjoyable and interactive component to the e-mail expertise;
• puzzle quiz recreation: A artistic approach to have interaction subscribers, this recreation challenges them to unravel a puzzle or riddle, with the reply revealed in an assembled picture;
• identify match recreation: Added in October, this recreation calculates the compatibility of two names or how nicely a selected trip vacation spot fits the recipient. It is a versatile device that can be utilized in varied thematic e-mail campaigns, comparable to Valentine’s Day or journey newsletters.

These video games may be created simply by way of a user-friendly interface and require no coding expertise. They provide a novel approach for entrepreneurs to reinforce their e-mail campaigns, making them not only a technique of communication however an interactive expertise.

Celebrating milestones and setting new objectives

Furthermore, we need to spotlight the numerous occasions and milestones which have formed our yr, and stay up for our aspirations for 2024.

Celebrating 1 million customers

A monumental achievement for Stripo this yr is reaching the 1 million consumer milestone. That is greater than only a quantity; it is a testomony to the belief and loyalty of our customers. Every represents a narrative of creativity, success, and partnership with Stripo. A lot of customers who joined us in 2017 proper after launch are nonetheless with us. We’re extremely pleased with this achievement and are motivated to proceed offering distinctive service and progressive options to our rising group.

Stripo at main occasions and podcasts

This yr, Stripo has made its presence felt at a number of main business occasions, connecting with friends, gaining insights, and sharing our experience. A standout second was our participation in MailCon, a number one e-mail advertising and marketing convention. It was right here that we drew inspiration from the likes of Cyrill Gross, whose insights on interactive fallback performed a pivotal function in shaping our strategy to e-mail engagement. These occasions should not nearly networking; they seem to be a supply of inspiration and innovation for us.

Wanting ahead: Our plans for 2024

As we set our sights on 2024, Stripo is gearing up for a yr of formidable developments and strategic expansions. Our roadmap is outlined by a dedication to steady innovation and enhancing consumer expertise. 

A serious milestone that we’re enthusiastic about is the rollout of Actual-Time Commenting, slated for this spring. This function is about to revolutionize the best way groups collaborate on e-mail tasks, enabling on the spot suggestions and streamlined communication. 

Recognizing the transformative energy of AI in e-mail advertising and marketing, we’re delving deeper into automating the creation of particular kinds of emails. Our journey into AI-driven options has already begun, and we’re desperate to share our progress on this area quickly.

In keeping with the WYSIWYG precept, we’re additionally planning to adapt and edit emails in each darkish and lightweight themes. This function permits customers to right away see how their emails might be rendered in numerous themes and make vital changes on the spot.

Moreover, we plan to take care of our dedication to knowledge safety and accessibility, making certain that our platform will not be solely superior when it comes to expertise but in addition accountable and inclusive. We imagine that the way forward for e-mail advertising and marketing lies within the stability of innovation, safety, and accessibility.

Wrapping up

As 2023 attracts to a detailed, Stripo stands at a pivotal level of transformation. This yr has been marked by important achievements and the initiation of main modifications that set the stage for an much more dynamic future. As we navigate these colossal modifications, our focus stays steadfast on enhancing and revolutionizing e-mail advertising and marketing.

We perceive that the wants and insights of our customers form our journey. Subsequently, we warmly invite your solutions and suggestions. You probably have concepts about how we will enhance or make our platform extra user-friendly, please attain out to us. Your enter is invaluable as we try to evolve and adapt.

Thanks for being part of our journey. We stay up for persevering with this journey collectively in 2024.