The common-or-garden suitcase is given a quite heroic position on this newest international advert for German model Rimowa by Anomaly London.
Lewis Hamilton, Mbappé and Rosé (a Korean-New Zealander singer and dancer) all consider that journey is “not only a means for private development but additionally a catalyst for internal transformation.”
Emelie De Vitis, SVP product & advertising and marketing at Rimowa, stated: “This fourth chapter of our By no means Nonetheless marketing campaign indicators an evolution as we stay up for what journey means post-pandemic, as a journey in the direction of progress. We’re delighted to associate as soon as once more with icons that echo our mindset of purposeful journey”.
The soundtrack is by double Oscar-winner Hans Zimmer, turning the epic temper of the movie as much as 11.
A little bit overblown but it surely stands out higher than your common luxurious advert.
MAA inventive scale: 6
