App Radar is getting a facelift

We’re excited to announce that App Radar is getting a facelift!

We have heard your suggestions, and we determined to provide our paid person acquisition includes a facelift. Our group has been working exhausting to create a extra trendy and user-friendly interface that will help you scale and observe your advert efficiency globally. The brand new look is designed that will help you work extra effectively inside your group and simply navigate your advert efficiency information. 

So allow us to information you across the uplifted look of App Radar’s Advertisements Instrument!

Monitor the advert efficiency of your complete app portfolio in a single Dashboard

Like most app entrepreneurs and builders, you are all the time on the lookout for methods to optimize your advert campaigns and enhance your ROI. However the extra totally different apps it’s essential to handle, the more difficult it may get to maintain observe of every thing and know the place to focus.

That is why App Radar’s new Advertisements Dashboard permits you to preserve observe of your complete app portfolio in a single Dashboard. Monitor impressions, clicks, conversions, and prices throughout all of your apps. See how all of your apps carry out throughout totally different advert platforms, international locations, and timeframes, so you possibly can shortly determine which of them are doing effectively and the place there’s room for enchancment. 

Join all of your Apple Search Advertisements & Google App Campaigns with App Radar and get solutions to questions akin to: 

• Which app from my app portfolio will get the perfect price per conversion? Why are some apps underperforming? 
• Which of my apps has the best conversion price from clicks to conversions? 
• How a lot did I spend this month on Google App Campaigns & Apple Search Advertisements throughout all my apps in comparison with the earlier interval? 

Save time when analyzing advert efficiency with international filters

Unified filters on prime of the Advertisements Dashboard allow you to simply examine information throughout totally different timeframes, international locations, advert platforms, and apps – making knowledgeable selections about your person acquisition technique a breeze!

Configure your Advertisements Dashboard primarily based on the next: 

• App(s)
• Advert Platform(s) 
• Time interval 
• Nation(ies) 

The information proven within the Dashboard will likely be adjusted accordingly primarily based on the filters you chose. It means you possibly can simply examine information throughout totally different timeframes, international locations, and advert platforms with out altering widgets individually. It would make discovering the insights it’s essential to make knowledgeable selections about your person acquisition technique simpler and sooner. Get sooner solutions to questions akin to: 

• Which advert platform is most effective? Do I get a greater price per conversion with Google App Campaigns or Apple Search Advertisements?
• Which advert platform helps my app progress essentially the most? Ought to I deal with Apple Search Advertisements or Google App Campaigns? 
• How is my advert efficiency within the US in comparison with Germany? 
• Which app from my app portfolio will get the perfect price per conversion? Why are some apps underperforming? 

Monitor your advert efficiency on the go

We all know how necessary it’s to trace your adverts’ efficiency, however typically, it may be not straightforward to take action on the go. So we have made it simpler than ever so that you can do this. Now, you are able to do it from the consolation of your house or on the go. App Radar’s new Advertisements Instrument is optimized for cell, so you possibly can simply preserve observe of your advert efficiency from wherever. 

Monitor your advert efficiency in essentially the most handy approach for you

Like most individuals, you in all probability spend a number of time observing screens. And when you choose to take action in dim lighting, then you definately’ll be pleased to know that App Radar’s new Advertisements Instrument presents a darkish mode choice.

Monitor your advert efficiency from Google App Campaigns and Apple Search Advertisements in essentially the most handy approach – in mild or darkish mode. 

How App Radar may also help you save time in analyzing your advert efficiency

Let us take a look at how App Radar may also help you retain observe of your Google App Campaigns and Apple Search Advertisements. 

• Which advert platform is most effective? 
• Do I get a greater price per conversion with Google Advertisements or Apple Search Advertisements? Does it differ between App 1 and App 2? 
• Which nation will get the perfect price per conversion? 
• How do I determine which advert platform to deal with? 

You should know which advert platform is performing the perfect by way of effectivity. One good option to determine that out is to take a look at the fee per conversion. 

App Radar’s Advertisements Dashboard, you can find an outline of the fee per conversion throughout all of your apps. That approach, you possibly can determine at one look which app brings you the perfect price per conversion. 

Now it is about deciding when you ought to scale your campaigns. To make a data-driven choice, make sure that to verify additionally different advert metrics like clicks and prices. 

Within the instance above, you possibly can see that Apple Search Advertisements convey us a greater Value per Conversion than Google Advertisements. Moreover, we get a extra important conversion quantity from Apple Search Advertisements. On this case, it could possibly be value scaling Apple Search Advertisements additional. Nevertheless, we spend considerably extra on Apple Search Advertisements than on Google Advertisements. 

As you possibly can see, the fantastic thing about a unified view is that you may get an outline throughout channels in a single single Dashboard and even dive into extra efficiency particulars. Go to the advert efficiency web page and verify in a simplified overview which marketing campaign had essentially the most important impression in your app progress. Moreover, you possibly can analyze which marketing campaign performs greatest or worst primarily based on necessary KPIs per marketing campaign and nation.

Why do I get a low conversion price between core advert metrics?

Seeing a drop in conversion charges may be regarding at first sight. However don’t be concerned, App Radar is right here that will help you! Analyze through which step of the conversion funnel customers drop off. So, you possibly can take measures primarily based on that and enhance your efficiency. 

In case you are seeing a low or reducing conversion price from impressions to clicks, it may be an indication that your adverts should be extra related and catchy in your audience. Individuals determine inside little or no time in the event that they click on on advert or not. Throughout that quick time interval, it’s essential to get their consideration. 

One more reason could possibly be a change within the price range you spend in your campaigns. In case you strongly elevated your prices within the chosen time interval, it is going to normally increase impressions. Consequently, you would possibly see a decrease conversion price between impressions and clicks as a result of huge viewers. 

We’re pleased to introduce some extra options to our model new Advertisements Instrument that can assist you analyze the correlation between ASO and adverts in our extra trendy and intuitive interface: 

• Get a unified overview of your most necessary UA efficiency metrics 
• Perceive the correlation between natural and paid person acquisition
• Analyze which UA channel is contributing essentially the most to your app progress

What’s subsequent?

Throughout 2022, App Radar has made 28 new product releases, making your App Retailer Optimization and promoting workflows sooner and smarter to maximise your ROI.

All our product releases for 2022 are summarized and up to date on our web site beneath Launch Notes.

Curious to know what’s coming subsequent to App Radar’s Advertisements Instrument? Test it out right here!

Abstract

The most recent App Radar launch considerably improved the person’s expertise with Advertisements Insights inside our software. Now you can use Advertisements Instrument extra intuitively and monitor the advert efficiency of your complete app portfolio in a single Dashboard. 

Furthermore, App Radar’s Advertisements Instrument helps you with the next: 

• Save time when analyzing advert efficiency with international filters
• Monitor your advert efficiency on the go (cell model)
• Monitor your advert efficiency most conveniently for you (darkish mode) 

We’re extremely excited to current our newest enhancements to you, and we won’t wait to listen to your suggestions! 

Elena Wibmer

Product Marketer and App Advertising and marketing Knowledgeable

Elena is an app advertising and product knowledgeable at App Radar. She’s intrigued by looking for new app retailer methods to share together with her shoppers all all over the world, with a particular deal with natural and paid person acquisition.