Olivia Rodrigo’s newest music video was shot totally on the brand new iPhone 15 Professional, with Apple’s artistic company shortly dropping behind-the-scenes footage and content material snippets from the shoot as commercials for the product.
TBWA/Media Arts Lab launched the advertisements on Instagram and YouTube moments after the introduction of the iPhone 15 Professional and iPhone 15 Professional Max on Tuesday at Apple’s annual September gathering in Cupertino, California.
The Grammy-winning Rodrigo, who was among the many scheduled performers on Tuesday evening’s MTV Video Music Awards, is selling her new file “GUTS” and its single “Get Him Again.” She collaborated with Apple, together with director Jack Begert and director of pictures Xiao “X” Liu, on the full-length music video for the revenge-themed music.
Media Arts Lab aimed to “reinforce the cinematic energy” of the iPhone 15 Professional by giving viewers a sneak peek into the video-making course of.
Like a protracted line of Apple advertisements earlier than it, the work weaves the product’s varied options into a chunk of leisure. A latest marketing campaign shot in Mexico pays homage to the flamboyant professional wrestling phenomenon referred to as Lucha Libre, whereas one other tugs on the heartstrings with a narrative of canine and prosthetics (made potential partially by the iPhone 14 Professional’s TrueDepth digicam and LiDAR Scanner).
For the Olivia Rodrigo collaboration, the digital advertisements showcase the cellphone’s seven digicam lenses, 4K recording, visible results and coloration grading capabilities. It’s the primary smartphone on the earth that helps the Academy Colour Encoding System utilized in main film productions, per the corporate.
The 30-second advert with the wordy title—“Shot on iPhone 15 Professional, Olivia Rodrigo, ‘Get Him Again!’—captures among the motion of the music video, together with Rodrigo and her indignant clones keying automobiles, trashing homes and smashing home windows. It’s airing on YouTube.
Apple has partnered with Rodrigo prior to now for the 20-year-old singer-actress’ “Brutal” music video in 2021, which was edited on the iPad. On the time, she made a collection of movies displaying her followers easy methods to use an iPad app to create TikTok filters.
