The most recent installment of Apple‘s long-running and celebrated “Shot on iPhone” marketing campaign shines a light-weight on the common expression of dance, via the lens of various photographers from around the globe.
Displaying off the iPhone 14 Professional‘s skill to seize motion in a nonetheless shot, “Dance, Shot on iPhone” enlists 4 photographers to seize a variety of dance kinds from numerous cultures. Made in-house, that is certainly one of Apple’s main international campaigns for the yr, operating throughout out-of-home and social media.
The marketing campaign kicked off with work from Japanese-American photographer and director Tess Ayano, together with black-and-white photos of a person in a sequence of Vogue positions and a recent ballet dancer mid-leap.
“I used to be so impressed by the quantity of element [the phone] captures whereas it freezes movement,” Ayano stated in a press release. “The iPhone 14 Professional fantastically captured each motion even when the dancers have been leaping and twirling, and it by no means missed the small print of the elegant silhouettes that the dancers have been creating with their our bodies.”
