Lucha Libre, a type of skilled wrestling, is a cultural phenomenon in Mexico. Distinguished by its colourful masks and acrobatic strikes, the game has a wealthy legacy courting again over a century.
Apple pays homage to Lucha Libre within the first installment of its long-running “Shot on iPhone” marketing campaign to be produced fully in Mexico.
The 13-minute movie, titled “Huracán Ramírez vs. La Piñata Enchilada,” tells the story of a retired luchador (wrestler) who dons his masks yet one more time to struggle in opposition to a piñata villain that’s terrorizing the locals. The star of the spot is Huracán Ramírez, the primary luchador character created for a film in 1952 (quite a few Mexican wrestlers have labored beneath that title since).
Together with Ramírez, one other well-known luchador, known as Dr. Wagner, additionally makes an look.
Apple’s story is ready in varied areas throughout Mexico Metropolis, with action-packed scenes that exhibit the iPhone 14 Professional’s cinematic capabilities. For instance, a shot of youngsters working for assist demonstrates the steadiness of the telephone’s Motion Mode, whereas darkish cavernous preventing sequences had been filmed with the Low Gentle function.
LOS PÉREZ–the alter ego of directing and writing duo Tania Verduzco and Adrián Pérez–directed the movie fully with the iPhone.
It is going to run on-line, TV and in theatres. Apple has additionally created film posters, out of doors advertisements that depict luchadores performing their most well-known strikes, and a behind-the-scenes video narrated by Leo Magadán, one of the influential voices in Mexico’s Lucha Libre historical past.
Apple has beforehand tailored its “Shot on iPhone” marketing campaign for different nations, corresponding to a Korean movie shot by acclaimed director Park Chan-wook final yr.
CREDITS:
Company: TBWAMedia Arts Lab Latam
Manufacturing firm: The Raise
Director: LOS PÉREZ
Music: Kenny y Los Eléctricos, Nortec Collective, Revueltas by Xalapa Symphony Orchestra
