New York’s The One Present stays one among adland’s elite awards occasions and the large winner this yr was Apple (there’s a shock), particularly its ‘The Best’ advert from Apple London. Fairly a feather in London’s cap.
Incapacity could also be an obstacle in life, even with Apple’s devices and software program, but it surely does relatively assist in awards exhibits. The Best might nicely observe Channel 4’s ‘Meet the Superhumans’ in sweeping up at this yr’s exhibits, together with Cannes. Directed by Kim Gehrig.
The Best additionally acquired Better of Present, one Better of Self-discipline, 5 Gold Pencils (three in Model-Aspect/In-Home, and one every in Movie & Video and Music & Sound Craft), and a Silver in Shifting Picture Craft & Manufacturing.
BBDO Canada was named Company of the Yr, Wieden+Kennedy now having fun with one thing of a artistic renaissance, unbiased company and likewise indie community, Ogilvy community of the yr and Apple in-house company of the yr. It’d nicely win the latter for years to come back.
Inventive holding firm of the yr was Omnicom and manufacturing firm Smuggler New York. Winners bought groovy new pencils primarily based on the late George Lois’ unique design.
Good that an awards present places craft up entrance, versus the flexibility to write down infinite submission case histories in a bemusing variety of classes, a few of which hardly appear artistic in any respect.
