Again in December, we tried the then-new ChatGPT to see the way it may deal with writing an article and a press launch.
The outcomes had been blended. The article was first rate; the press launch was a little bit of a catastrophe.
A part of the issue with the press launch is that the usual model of ChatGPT doesn’t have the power to go looking the web in real-time. It’s reliant on knowledge, and its information stops as of September of 2021. Which means discovering even fundamental details will be tough.
However Bing’s not too long ago launched ChatGPT integration takes care of lots of these points. There’s nonetheless a waitlist for the product, however anybody can enroll on Bing.com. Note you could solely use the bot within the Edge browser.
Total, the Bing integration solved quite a few my gripes with ChatGPT and provided a simple interface that felt rather more up-to-date.
Nonetheless, there are a variety of quirks. You might need heard concerning the bot’s “hallucinations,” together with when the bot declared its love for New York Occasions columnist Kevin Roose and insisted he wasn’t comfortable along with his spouse (once I requested the Bing bot about this, it mentioned its statements had been misinterpreted). To fight this, Microsoft put restrictions on how deep right into a dialog you may get with the bot: After simply six questions, you’re prompted to hit a brush icon to reset the dialog to floor zero.
This was fairly annoying. The bot was nice at suggesting subsequent questions I may ask to drill down on my question, and several other occasions I used to be nonetheless on a roll once I needed to begin from scratch.
However at the very least the bot didn’t hit on me.
Right here’s what occurred once I requested the Bing ChatGPT bot to carry out a number of widespread PR duties, from serving to me pitch a journalist to writing social media posts.
Pitching
Once I informed the Bing bot that I wished to pitch a journalist, it provided me a typical set of suggestions you possibly can get from any weblog submit. In a pleasant improve from common ChatGPT, Bing cites its sources in superscript, permitting you to click on via and browse extra by yourself. Nonetheless, I discovered that a number of occasions it dumped me onto a subject web page on an internet site slightly than on the particular article it appeared to be referencing.
However after providing its recommendation, Bing prompted me to ask one other query: What journalist or publication did I wish to pitch?
Naturally, I wished to pitch that wonderful editor, Allison Carter at PR Each day.
The unique model of ChatGPT had failed to seek out any fundamental info on me, regardless of my in depth on-line footprint. However Bing drew on the PR Each day web site, my LinkedIn and MuckRack to appropriately determine my job title, areas of specialty and my hometown. Once I requested for contact info, it was in a position to appropriately discover my LinkedIn, Twitter and work e mail tackle.
The bot was in a position to provide personalized recommendation for pitching me, options like reaching out by way of Twitter or LinkedIn and appropriately suggesting matters I ceaselessly cowl.
Total, this was a wonderful device. It felt private, useful and retrieving info I may have discovered with sufficient poking round multi functional place.
Subsequent, l requested the bot to provide me a listing of B2B influencers who may make TikToks about PR.
Granted, this was a little bit of an odd ask. And it returned some odd outcomes. It gave me two precise people, however the different two “influencers” had been simply companies who’ve TikToks. Not fairly the identical factor. Once I famous this, it made excuses for its mistake, but in addition provided extra extra names.
Once I requested if these influencers accepted model offers, it mentioned one did (and gave proof for why it thought that). For the opposite, it couldn’t discover solutions and recommended I attain out immediately.
All in all, this was an imperfect device, however a good sufficient beginning place for those who don’t have entry to a media or influencer database, or wish to do some deeper analysis to start out a pitch with.
Social media posts
Subsequent, I wished to check Bing’s skill to jot down tweets. As soon as once more utilizing myself as a guinea pig, I requested it to jot down 5 tweets in my very own model.
It returned some attention-grabbing and odd outcomes.
One raved a couple of guide I’d by no means learn.. One other referenced my canine, Cooper. I’ve two cats, neither named Cooper. One other referenced a former coworker I haven’t spoken to in at the very least 5 years. One other listed a number of Black journalists, most of whom I observe on Twitter, in honor of Black Historical past Month.
One other, eerily, famous that it was my one-year anniversary at Ragan Communications — which was true. I ran this search just some days earlier than that date.
Total, these solutions had been a weird combination of issues that just about appeared like me and integrated some elements of my voice with out being fairly proper, like wanting in a funhouse mirror.
I additionally requested the bot to jot down tweets for PR Each day. A generic request to easily write tweets for the account spit again generic tweets, like “How you can craft a compelling elevator pitch to your model [link to article].” I attempted to get extra particular, asking it to make use of articles written up to now month to craft tweets, but it surely couldn’t fairly get the cling of it.
I lastly discovered success by giving it a selected article and asking it to provide me 5 tweets to market it. The outcomes had been strong:
- Need to set up your self as a thought chief on LinkedIn? Listed here are some tips about create and share helpful content material [link to article]
- How you can craft impactful thought management on LinkedIn: A information for PR and advertising and marketing execs [link to article]
- Discover ways to leverage LinkedIn’s options and instruments to construct your private model and showcase your experience [link to article]
- What makes a very good thought chief on LinkedIn? Discover out on this article by @PRDaily [link to article]
- How you can use LinkedIn for thought management: Finest practices and examples [link to article]
They received’t set the world on fireplace, however they’re strong begins {that a} social media particular person may go in and enhance on.
And that’s in the end the place the utility of AI is right this moment. It received’t do your entire job for you, but it surely can provide you a base to construct off of.
Total, utilizing the Bing integration of ChatGPT was a extra useful, seamless expertise, and one I’ll flip to time and time once more over the usual expertise. The large query now’s how Google’s upcoming Bard lwill stack up – and what inventive methods comms execs can discover to make use of these instruments of their day-to-day.
Allison Carter is government editor of PR Each day. Comply with her on Twitter or LinkedIn.
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