Arsenal and adidas Introduce 23/24 Males’s Group Away Package

Islington-based soccer membership Arsenal has unveiled its 23/24 away package with adidas, paying homage to the membership’s roots in a strong audio advertising and marketing marketing campaign. Collectively, the Arsenal x adidas 23/24 Males’s Group Away Package takes over the fictional radio station Islington FM with a lineup of native artists and footballers.

The introduction video opens with a picture of the globe painted electrical yellow, the identical color because the Arsenal x adidas package. Islington FM begins its broadcast dwell from the Emirates Stadium, that includes a rap monitor by AntsLive and several other starlets. Even when you’re on the bottom or up within the air, Islington FM is the station to tune in to.

Presenting the cultural affect, model, and vitality of the sports activities membership, Theo Ellis, Scratch, Asa Butterfield, AntsLive, Ashley Walters, Sherelle, Martin Kemp, the Highbury Youth Choir, and the London Sinfonietta are among the acquainted faces within the video. 

The membership’s footballers Bukaya Saka, Alex Zinchenko, Gabriel Martinelli, Martin Odegaard, and William Saliba additionally seem within the video.

Arsenal x adidas 23/24 Males’s Group Away Package

The putting away package options an electrical yellow base with mild blue accents and fluid black strains. The map of Islington impressed the black strains, and incorporating it into the design helps gamers really feel at residence irrespective of the place they’re. 

Arsenal participant Gabriel Martinelli stated, “It’s a recent look and it actually brings to life the model of Arsenal. Our supporters are unbelievable and it’s nice that adidas and the membership have created this design to have fun them and our roots in north London.”

The shirt’s on-field model makes use of HEAT.RDY expertise for consolation throughout play. Then again, the reproduction model makes use of a sweat-wicking AEROREADY expertise to soak up sweat and hold gamers dry. Manufactured from utterly recycled supplies, the Arsenal package is a part of adidas’ initiatives to finish plastic waste.