Including a little bit of motion into an electronic mail can deliver the message to life and elevate your electronic mail advertising. As these 5 manufacturers have proven us, GIF hero picture designs wow the recipient into trying out what an electronic mail has to supply.
However there are another methods a GIF can improve an electronic mail. On this submit, we’ll cowl some completely different makes use of for animated GIFs in electronic mail and how one can implement them in your subsequent electronic mail marketing campaign.
Dimension for GIFs in E-mail
It’s vital to contemplate the sorts of photos you employ in an electronic mail, in addition to the general weight of an electronic mail’s HTML and its loading velocity. A slower load time might imply decrease engagement out of your subscribers.
There isn’t a hard-and-fast rule on the utmost measurement of a GIF in electronic mail, however the larger the file measurement, the longer it’ll take to load. Aiming for below 200kb is an effective rule of thumb.
With most readers receiving electronic mail on their smartphones, it’s best to take into account loading time on cell networks (though many readers are capable of join cell units to WiFi). In case your readership is principally desktop, why not check out some larger GIFs to see how they do?
Nike despatched a marketing campaign with a 2.7mb GIF:
E-mail on Acid’s Marketing campaign Precheck contains an picture optimization characteristic that permits you to see in case your photos are too heavy. It additionally enables you to optimize the picture with one click on, then host it or obtain it to incorporate it in your electronic mail.
What About Outlook?
Now that it’s solely older Outlook purchasers that don’t assist GIFs, it’s price exploring some extra choices for animating photos all through an electronic mail. When you have lots of subscribers utilizing older Outlook purchasers, take a look at this useful hack to indicate a selected static picture to those purchasers.
Methods to Use an Animated GIF in E-mail
Animated GIFs aren’t only for hero photos anymore. Take a look at these completely different strategies for utilizing GIFs in your campaigns.
Encouraging a Recipient to Scroll
Including an arrow or character beckoning a person to hold on scrolling is nice for longer emails, or to attract consideration to a selected module.
Deliver Life to Static Photographs
Followers of the Harry Potter movies and books have most likely imagined including real-life motion to pictures.
These animated photos might have many purposes, from e-commerce to leisure. For instance, you could possibly experiment with including a delicate spinning motion to a mannequin sporting the clothes you might be promoting. This can provide the e-mail recipient somewhat extra data and a full 360º view of the product, rising the prospect of a click on.
Enjoyable Typography
Including transferring textual content to pictures is a cool method so as to add a signature or fascinating factor to a message. For those who use this system, you should definitely embrace a separate static picture or embrace all of the textual content within the first body to accommodate older Outlook purchasers. Additionally, don’t overlook to incorporate descriptive alt textual content.
Take a look at the code for this “Thank You!” message, together with a fallback static picture.
Transferring Backgrounds
Utilizing background picture fixes to cowl as many electronic mail purchasers as attainable, you’ll be able to embrace an animated GIF rather than a static picture so as to add some motion behind your content material. The fallback for these photos is identical as a traditional GIF, so solely the primary body will present if the e-mail consumer doesn’t assist animated GIFs.
View the total electronic mail on-line.
Calls-to-Motion
By including a small little bit of motion or encouragement to a CTA (an important a part of your electronic mail), you’ll be able to draw consideration to an motion you want to the recipient to make.
Discover the code for this button on codepen.
Cinemagraphs
Including motion to an in any other case static picture could make a photograph extra participating and efficient. Utilizing this kind of picture provides a little bit of intrigue into an electronic mail (“Did that simply transfer?”) by including delicate motion. This system can enhance the studying time and encourage readers to scroll on to see extra.
Emphasize Your Model Type or Voice
Don’t overlook you can too use GIFs so as to add some character to an in any other case formal electronic mail or use it to boost your model fashion and voice.
Artistic Growth, a global graphic design weblog, has a set of eyes that observe you round their web site. They create this enjoyable method into their electronic mail, as nicely, by putting it subtly throughout the footer.
Pizza Categorical makes use of dough ball characters that seem all through their children’ menu, firm web site and social media channels. So, bringing these characters into their electronic mail is a good way to boost the model.
How Do You Use GIFs in E-mail?
As we’ve seen in these examples, together with extra motion in your electronic mail can encourage longer studying time, spotlight vital areas of your electronic mail, or improve your branding.
How do you employ GIFs in your emails? Share with us within the feedback part beneath!
Creator: Jay Oram
Jay Oram is a part of the design and code options workforce on the electronic mail specialist company, ActionRocket. In his position at ActionRocket, Jay is often experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
Creator: Jay Oram
Jay Oram is a part of the design and code options workforce on the electronic mail specialist company, ActionRocket. In his position at ActionRocket, Jay is often experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
