180 Amsterdam has received a four-way pitch for Asahi Tremendous Dry, with a short to create a totally world marketing campaign for the Japanese beer model. The enterprise was beforehand held by Dentsu Inventive.
Asahi, which kicked off the pitch course of final September via The Observatory, plans to emphasize the beer as a premium product and to place it as impressed by trendy Japan.
Asahi was first developed in 1987 after the Japanese brewer was impressed by the recognition of rice wine sake to develop a crisp, dry beer that works properly with meals.
Lately, Asahi Tremendous Dry has achieved a extra world presence below the administration of Asahi Europe & Worldwide. The model has constructed quite a lot of worldwide partnerships together with the Rugby World Cup 2023 (to be held in France this autumn) and UAE-based Metropolis Soccer Group, proprietor of 11 golf equipment together with Manchester Metropolis, New York Metropolis and Mumbai Metropolis.
Diana Simon-Bruns, world head of name at Asahi Tremendous Dry stated: “The workforce at 180 Amsterdam demonstrated the kind of recent built-in pondering and collaborative spirit that we want. We look ahead to working collectively to additional develop Asahi Tremendous Dry’s footprint world wide.”
