In true Tremendous Bowl style, Asda and Havas London have produced a teaser for the Christmas advert this yr. It lasts a full minute and airs forward of the actual factor, which launches on Saturday.
There’s a Christmas advert theme rising already for 2023 – massive on festive sparkle and humour, low on outright consumption – which appears to be working, creatively not less than. And UK consumers do appear to have a whole lot of resilience in the case of Christmas spending.
David Hills, Asda’s chief buyer officer, says: “At Asda, we completely love Christmas and this yr we’re as soon as once more on a mission to deliver that heat, festive feeling to households throughout the UK. With Bublé’s plain capability to unfold seasonal smiles and our dedication to high quality, at nice worth, we’re a match made in heaven, proving Asda is a one-stop-shop for households looking for magic this Christmas.”
Asda’s thought for the trailer is to reassure us that the rumours about Michael Bublé are true. Much more reassuring is the standard of the movie itself – it appears like this yr shall be one other good one for Havas and Asda after final yr’s Elf success.
MAA inventive scale: jury is out till Saturday’s massive reveal
