Sports activities model ASICS reckons train makes you’re feeling mentally higher too and, as such, it’s means higher for magnificence than most lotions and potions.
So a brand new marketing campaign from London company AGIT8 exhibits some (barely) sweaty girls depicted as they might be in a magnificence marketing campaign.
Gary Raucher, govt VP at ASICS, says: “At ASICS, our 5 letters have that means. ASICS is an acronym for the Latin, ‘Anima Sana In Corpore Sano’ or a Sound Thoughts in a Sound Physique. We’ve at all times believed in the advantage of train, not simply on the physique, but in addition on the thoughts. And in at the moment’s society, we all know the uplifting energy of train is required greater than ever.”
AGIT8 was appointed as a world company accomplice for ASICS in 2021, engaged on seasonal advertising campaigns and pan-European activations.
MAA inventive scale: 7.
