SAN FRANCISCO (March 21, 2024) – Traackr, the main performance-driven influencer advertising platform, at the moment launched a brand new luxurious advertising report in partnership with luxurious aggressive knowledge platform, Luxurynsight, on the posh traits to observe in 2024. Based mostly on intelligence from each the Traackr and LY Watch platforms, “World Luxurious Model Evaluation 2023” particulars key traits and activations by luxurious manufacturers in trend and leather-based items; fragrance and cosmetics; and watches and jewellery.
Skilled athletes, among the many earliest influencers, have constantly represented the faces and personalities of quite a few manufacturers. With influencer advertising claiming a bigger portion of promoting budgets and all eyes on the 2024 Summer time Olympics in Paris, athletes are increasing their influential impression by collaborations with luxurious manufacturers. Partnerships with trusted skilled athletes not solely improve gross sales but in addition foster a deeper, extra significant connection between merchandise and shoppers.
Notably, Christian Dior partnered with tennis champion Emma Raducanu because the face of its new Woman 95.22 bag. She posted about Dior on her Instagram all year long, sharing life moments alongside the model. In line with Traackr knowledge, 17 mentions on her Instagram feed and Tales generated over 1.1 million engagements and over 40 million impressions for Dior in 2023.
“The collaboration between athletes and luxurious homes turned a robust advertising alliance,” mentioned Jonathan Siboni, Luxurynsight CEO and co-founder. “Luxurious manufacturers have all the time benefited from athletes’ international attain and authenticity, as we now have seen for years in Watches. These partnerships have now unfold to extra classes to reinforce model visibility to youthful audiences and even spark innovation / unique product traces, particularly in a pre-Olympic interval.”
The report additionally reveals the highest manufacturers and influencers in every class by Model Vitality Rating (VIT), Traackr’s proprietary metric for measuring influencer advertising efficiency:
- Vogue & Leather-based Items: Christian Dior Couture, Chanel and Louis Vuitton earned the very best VIT in 2023, with Kim Kardashian and Zendaya driving essentially the most VIT for Louis Vuitton and Paris Hilton driving essentially the most for Chanel. Instagram stays the highest platform for influencer content material, with VIP influencers (+5 million followers) like celebrities incomes the largest portion of VIT for manufacturers.
- Fragrance & Cosmetics: L’Oréal Paris, Fenty Magnificence and MAC Cosmetics earned the very best VIT in 2023, with Lena Bagrowska driving essentially the most VIT for Profit Cosmetics, Zendaya for Lancôme and each Zendaya and Rihanna for Fenty Magnificence. TikTok has grown 11 VIT factors to turn into the highest platform for fragrance and cosmetics, with mega (1-5 million followers) and macro (250k to 1 million followers) influencers incomes essentially the most VIT for manufacturers.
- Watches & Jewellery: Tiffany & Co, Bulgari and Rolex earned the very best VIT in 2023, with Zendaya driving essentially the most VIT for Bulgari, Roman Sharf for Rolex and Jenna Ortega for Tiffany & Co. Instagram is the main platform for influencer content material, with VIT nonetheless rising on the platform, and VIP influencers incomes essentially the most VIT for manufacturers.
“Whereas VIPs and celebrities nonetheless transfer the needle for luxurious manufacturers, we’re seeing extra trend and wonder manufacturers diversify the tiers of influencers with whom they accomplice,” mentioned Pierre-Loïc Assayag, CEO and co-founder, Traackr. “VIPs are recognized to lift consciousness for manufacturers, however mega and macro tiers are the quickest rising segments of influencers that outperform in engagement and gross sales. We’ll seemingly see luxurious manufacturers begin to experiment with different tiers in 2024 to reinforce their ongoing movie star partnerships.”
To learn and obtain the total report with extra insights, go to www.traackr.com/assets/traackr-luxurynsight-luxury-marketing-report. To study extra about Traackr, go to http://www.traackr.com.
About Traackr
Traackr is the all-in-one influencer advertising platform that helps organizations construct performance-driven applications on a world scale. The platform permits entrepreneurs to optimize spend, unify knowledge, streamline processes, standardize measurement, and guarantee compliance. Traackr powers essentially the most superior influencer advertising applications on the planet for manufacturers together with L’Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Traackr has hubs in San Francisco, New York, Boston, London, Paris and Singapore. Study extra at www.traackr.com.
Media contact:
Heather Sliwinski
Changemaker Communications for Traackr
847-722-0293
