Magnificence enterprise Avon has named its chief advertising and marketing officer Kristof Neirynck as its new chief govt following the departure of Angela Cretu after 25 years, though she’s going to proceed to work with the enterprise as an adviser.
Neirynck will take over the function from Jan. 1 after two years of operating the advertising and marketing for the model, whereas additionally taking up the function of managing director for Western Europe earlier this yr. Throughout that point, he has improved the profitability of the area whereas growing omnichannel entry to the model.
He was beforehand the CMO for world manufacturers at Walgreens Boots Alliance, the place he oversaw a portfolio of greater than 20 non-public label manufacturers throughout magnificence and client healthcare, representing greater than $4 billion in gross sales globally.
“Angela’s departure has been a totally deliberate course of, coming solely after stabilizing the enterprise and figuring out the correct successor,” defined Fabio Barbosa, CEO of dad or mum firm Natura &Co, in a press release.
“We’re thrilled that she’s going to proceed to be by our aspect, and within the identify of the board, I want to thank her deeply for her management. I’m delighted to welcome Kristof as CEO of Avon, capitalizing on his deep understanding of the enterprise, its spirit and values,” added Barbosa.
A brand new model imaginative and prescient
This yr, Neirynck oversaw the rebrand of Avon, rolling it out throughout on-line platforms. He defined to Adweek that a part of the elongated rebrand course of would come with packaging redesign throughout the primary model and its 120 sub-brands that may attain cabinets and ecommerce platforms early subsequent yr. The corporate can also be within the means of lowering its sub-brands to round 30.
“I’m honored to tackle this new function at Avon and proceed its evolution to turn out to be an omnichannel, relationship-selling enterprise, with representatives at its core,” Neirynck stated. “We now have an iconic model: progressive and inexpensive merchandise, and a enterprise mannequin that creates alternatives for girls to embrace their energy, on their very own phrases.”
In current weeks, the 137-year-old model opened its first bodily retailer within the U.Ok. alongside the 63 shops it already has in Turkey. It additionally plans to launch shops in Brazil and South Africa.
