“AXE was first launched in France in 1983 because the first-ever eau de toilette and deodorant hybrid for males. What’s new right this moment is the truth that Gen Z has redefined what premium is. To them, it’s extra a few feeling of confidence than a price ticket, so now we have crafted an inexpensive vary that smells nearly as good as superb perfume to offer them this confidence, ” Gregory mentioned.
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